AWM, Marcus by Goldman Sachs, Customer Retention, Marketing, Vice President, New York, NY
Job Description
The Marcus US Marketing Team is seeking a visionary and strategic Vice President to lead the US Deposits Marketing Retention team. This critical leadership role is responsible for defining, championing, and executing the strategy for customer experiences and communications that drive prospect conversion and significantly enhance existing customer stickiness. As a data-driven leader, you will strategically leverage customer behaviors and perceptions across the entire customer lifecycle to build and optimize engagement campaigns that drive product adoption, foster deep loyalty, and proactively reduce churn across our large portfolio of customers.