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Job Description
- Map local market gaps to client objectives and build relationships with key stakeholders to drive long-term joint strategies.
- Utilize local data (e.g., Kantar) to develop analyses proving YouTube’s return on investment (ROI) and capturing share of wallet against TV performers.
- Act as a subject matter expert to adapt creative tones, marketing claims, and narratives for resonance within specific local markets.
- Architect media plans and connect clients with local creators and flagship events like Brandcast to maximize brand engagement.
- Partner with cross-functional teams to ensure campaign activation while validating impact against business objectives to reinforce growth.