Job Description
VP OF PERSONAL TRAINING (FOUNDER-LEVEL – NEW VERTICAL)
Location: Toronto, Vancouver, Calgary | Full-Time | Leadership + Profit Share
Overview
Rumble operates a multi-brand and multi-location fitness platform with established verticals in group fitness, recovery, and reformer-based training.
Personal training is a meaningful revenue stream with strong demand and an established client base. However, it is currently:
- Trainer-dependent
- Inconsistent across locations
- Lacking a defined system and standardized experience
- Underperforming in client retention
We are hiring a founder-level leader to take full ownership of personal training and build it into a system-driven, scalable vertical within the Rumble ecosystem.
Mandate
This role is responsible for building personal training into a recognized product and brand, with the same level of structure, consistency, and scalability as our other verticals.
You will:
- Define the training methodology and product structure
- Build a standardized, repeatable system across all locations
- Develop and scale a coaching team and training infrastructure
- Own revenue, retention, and performance at a multi-million dollar level
- Establish a clear identity for Rumble Personal Training
Scope of Ownership
1. Product & Methodology
- Define the Rumble personal training method (structure, progression, standards)
- Build a clear, repeatable client journey
- Ensure consistency across all locations
2. Systems & Standardization
- Design and implement systems for:
- onboarding
- programming structure
- delivery standards
- performance tracking
- Eliminate variability between trainers
- Build processes that scale across multiple locations
3. Coach Development & Training Infrastructure
- Recruit, onboard, and develop a pipeline of coaches
- Build certification, evaluation, and progression systems
- Establish a training and development function similar to educator roles in group fitness
4. Business Performance & Revenue Ownership
- Own personal training revenue across all locations
- Accountable for $5M+ annual PT revenue performance
- Drive:
- client retention and lifetime value
- consult-to-close rates
- revenue per trainer
- Implement reporting systems and enforce accountability
5. Brand & Vertical Development
- Build personal training into a distinct, system-based vertical
- Contribute to positioning, messaging, and experience design
- Develop a model that can scale across existing and future locations
Required Experience
Experience Level
- 8–15 years in personal training, coaching, or performance-based fitness
- Minimum 8+ years in leadership roles managing trainers or coaching teams
- Experience in multi-location or multi-team environments strongly preferred
Revenue Accountability
- Proven experience being accountable for:
- $3M–$5M+ annual revenue, OR
- Leading a division, region, or business unit at a comparable scale
- Strong understanding of:
- sales performance
- retention metrics
- unit economics of personal training
Systems & Scaling Experience
- Demonstrated ability to:
- build or implement scalable coaching systems
- standardize delivery across multiple trainers or locations
- improve performance through structure and accountability
- Experience creating:
- training frameworks
- onboarding systems
- performance management processes
Core Competencies
- Entrepreneurial mindset: ability to think like an owner and build a business within a business
- Operator discipline: strong organizational skills, systems thinking, and execution
- Leadership capability: ability to develop people and enforce standards
- Commercial acumen: understands revenue drivers, retention, and growth levers
- Scalability focus: builds processes that work beyond individuals
Profile Fit
This role is best suited for someone who:
- Is comfortable owning both product development and business performance
- Wants to step into a founder-level role with real ownership and accountability
- Has outgrown being a top individual trainer
- Has a strong builder mindset and wants to create something at scale
What This Role Is Not
- Not a personal training role with a client roster
- Not a senior trainer or “head coach” position
- Not a maintenance or administrative role
This is a build + operate + scale role with full ownership of a business vertical
Compensation Structure
- Base Salary: $100,000 – $150,000 CAD
- Performance Bonus: tied to revenue growth, retention, and system performance
- Profit Share / Equity: structured based on performance and scope
Opportunity
You will be building:
- A new vertical within an established multi-location brand
- A standardized system that defines personal training across the company
- A scalable product with direct impact on multi-million dollar revenue
This is a founder-level opportunity within an operating business, with real ownership and upside.
Application Requirements
Please include:
- Summary of leadership experience managing teams and revenue
- Examples of systems or processes you have built or scaled
- Description of revenue responsibility and performance impact
- (Optional) Your perspective on how personal training should evolve at scale