Job Description
About AXA: AXA is a global leader in insurance and financial services, dedicated to helping customers protect what matters most to them
As the sixth-largest insurance company in the world, we provide a wide range of services, including health, car, home, and business insurance
We support millions of customers worldwide, helping them navigate life's uncertainties with confidence
AXA Health supports members to put their health first, from individuals to huge corporates, with fast access to diagnosis and treatment when they need it
Job overview: Part of AXA Health’s Marketing team, you’ll oversee campaign planning, execution and performance to ensure deliverables align with AXA Health’s SEO (search engine optimisation), GEO (generative engine optimisation) and brand goals
You’ll build relationships with AXA colleagues, including public relations, medical experts and content writers, plus our third party digital PR (public relations) agencies to help create and plan our digital roadmap for the next six months
Key responsibilities: Manage day to day relationship with our digital PR agency, providing clear briefs, feedback and strategic direction
Oversee outreach campaign planning, execution and performance
Collaborate with internal teams and agency partners to develop and launch digital PR campaigns that generate high-quality backlinks and brand mentions
Work closely with SEO, content and brand colleagues to ensure campaigns are data driven, on message and aligned with business priorities
Own content creation to support and deliver against SEO ambitions
Lead external agency relationships and work closely with internal stakeholders to deliver high quality PMI (private medical insurance) content
Support identification and development of relationships with AXA Health doctors and medical experts with relevant media, bloggers, publishers and influencers in the health and wellbeing space
Track and report on campaign effectiveness using key SEO and PR metrics
Regularly review and optimise outreach strategies based on performance insights and industry trends
Work arrangements: At AXA we work smart, empowering our people to balance their time between home and the office in a way that works best for them, their team and our customers
You'll work at least two days a week (40%) away from home, moving to three days a week (60%) in the future
Away from home means attending the office, visiting clients or attending industry events
We’re also happy to consider flexible working arrangements, which you can discuss with Talent Acquisition
Your skills & experience: Proven experience in digital PR, GEO, SEO outreach or link building is essential
Ideally, you’ll have insurance, healthcare or financial services experience
Experience managing external agencies or partners with a track record of successful campaign delivery is required
Excellent relationship management skills
Commercial and strategic awareness
Analytical skills, with experience using data to measure performance
Ability to work under pressure with organisational and project management skills
Motivated and target orientated, with a focus on continuous improvement
As a precondition of employment for this role, you must be eligible and authorised to work in the United Kingdom
This position has been defined as an Insurance Distribution Directive (IDD) role under the IDD regime which means that in addition to pre-employment screening checks, the successful candidate will be subject to background screening every 4 years with an annual declaration in interim years
How to apply: To apply, click on the ‘apply now’ button, you’ll then need to log in or create a profile to submit your CV
We’re proud to be an Equal Opportunities Employer and don’t discriminate against employees or potential employees based on protected characteristics
If you have a long-term condition or disability and require adjustments during the application or interview process, we’re proud to offer access to the AXA Accessibility Concierge
For our support, please send an email to [email protected]
We encourage you to apply for this opportunity as soon as possible, as we may close this advert earlier than the listed closing date. #LI-Hybrid #Health