Job Description
The Company:
Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.
Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.
About the Job
The Content & Creativity team works with clients to develop custom, integrated, cross platform entertainment programs, creating deeper and consistent consumer engagement. The team taps into a broad network of digital publishers, production companies, television networks, movie studios, social platforms, and streaming networks to produce breakthrough storytelling from large-scale properties to smaller, original programs, covering all budget levels and brand program needs.
As a Manager, you will be the day-to-day tactical project lead, accountable for the full life cycles of activations, from concepting to pitching to execution to measurement, as well as the media orchestration throughout.
You adopt a comprehensive, solution-oriented approach to streamline communication and drive operational efficiencies, generating smarter strategies and activations for brands. You'll work in creative collaboration with all teams – including other members of the Content & Creativity team, Planning, and Investment - to inspire and inform the creation of culturally-led experiences.
Strategic (Team Support)
- Support and contribute to the overall vision and management of content experiences & entertainment initiatives on behalf of our clients
- Develop trust with day-to-day clients, acting as a key point of contact for questions, points of feedback, or ad hoc asks
- Develop close relationships with Planning and Investment teams to align our programs to broader strategic priorities and objectives
- Support the Senior Director with presentation materials, status updates, and ad hoc meetings to ensure successful communication with media and marketing clients on a consistent basis
- Stay atop of current content, storytelling and technology trends and how those impact the client business
Execution (Lead)
- Serve as the day-to-day point of contact for clients, integrated agency teams, and media partners to execute multiple programs across a calendar year, from insights mining to strategy to ideation to execution
- Support brainstorms with the team: Help concept opportunities with the team and with partners. Research partners' IP, capabilities, and talent to guide idea development
- Actively build out media opportunities that deliver on our clients’ marketing and media objectives with networks, digital publishers, and platforms.
- Support Senior Director on presentation / written material development and contribute to client live presentations
- Manage end-to-end execution of programs, including timelines, partner and creative output, client reviews, launch plans, distribution & promotion while enforcing clear ongoing communication throughout program
- Coordinate with internal Planning and Investment teams to plan and execute the media around custom activations
- Steward pre, during and post program measurement and optimization plans in collaboration with Marketing Science
Team Management
- Reporting to the Senior Director, you may also support the Managing Director based on assigned projects and client initiatives.
Requirements
- Minimum 3 years’ experience in branded content, integrated partnerships, or strategic partnership development (agency experience preferred)
- Proven analytical, strategic thinking, communication, client service and project management skills
- Exceptional project management skills, with ability to manage multiple work streams with strong quality control
- Client-facing experience with a successful track record in account management and client service
- Experience working on an integrated team
- Ability to address challenges, work under pressure, follow-through and solve problems quickly in the face of challenges
- Ability to effectively and confidently communicate information in both verbal and written formats (Development of ideas, pitches, research and recaps, client presentations, etc.)
- Relentless pursuit of cultural zeitgeist and passion for all forms of entertainment
- Experience working with various marketing communication channels with an emphasis on CTV, social, and digital
- Experience in concept development, production oversight, and foundational understanding of working with and managing media partners
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
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