Marketing insights and Analytics Assistant Manager

Job Title

Marketing insights and Analytics Assistant Manager

Job Description

Minimum required Education:
Bachelor's Degree

Minimum required Experience:
At least 3 years of experience in Market Research, Data Analysis, Digital Marketing, Business Intelligence.

Job title:
Marketing Insights and Analytics Assistant Manager - Personal Healthcare Electronic products

Your role:

The Marketing & Consumer Insights assistant managers will be an insights specialist on brand and business in the organization, with responsibilities of,

• Reporting directly to the CMI lead whilst holding responsibility for day-to-day control of consumer insight and business intelligence related activities for assigned BMC and BCC;

• Develop methodologies and execute consumer insights projects with a strong understanding of an array of techniques across proposition development from insights and product ideation methods to pricing, communications and in-market evaluation;

• Develop data tracking methodologies, report framework and insights sharing process and execute data driven insights projects with a strong understanding of an array of techniques across varying data sources on eco-system, focusing on but no limited to big data provided by JD/Ali;

• Mine and structure varying sources of data (including big data from E-Commerce, Tencent, Baidu, others) to generate insights and intelligence, work with cross functional teams to turn those insights into business building plans;

• Ensures we win in market with more effective communication, better Marketing Mix and effective pricing;

You're the right fit if:

• 4+ years’ experience of CMI leadership in multinational Fast Moving Consumer Goods (FMCG), additional Research Agency experience leading a large multinational FMCG account is also highly considered.

• Proven visible impact on business results. Ability to translate business challenges into business questions, learning plans, research designs, analysis and obtaining actionable insights.

• Demonstrated experience and skills in Brand research, Communication development, Innovation, shopper and retailer actionable insights and research agency management.

• Strong English and Chinese communication skills, both written and verbal;

• Bachelor’s degree is required, Business, Computer Science, Communication or related disciplines preferred.

• Results oriented, independent, entrepreneurial and self-motivated

• Experience in FMCG, Beauty, retail, healthcare, or consumer electronics industries is highly preferred.

How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 4 days per week.

About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.