Job Description
Key Responsibilities
Marketing Strategy & Leadership
• Define and execute a full-funnel marketing strategy that drives brand awareness, customer acquisition, and retention.
• Lead and mentor a high-performing marketing team across brand, content, digital, and performance channels.
• Own the marketing budget and ensure optimal allocation across campaigns to maximize ROI.
Performance Marketing
• Plan, launch, and optimize paid media campaigns across major social media and other platforms.
• Monitor performance metrics (CAC, LTV, ROAS, CTR, etc.), uncover insights, and adjust tactics to achieve aggressive growth targets.
• Implement attribution models and reporting systems to track user journeys from impression to enrollment.
Brand & Content Marketing
• Build a compelling brand narrative aligned with our mission, values, and product positioning.
• Develop integrated content strategies (blog, video, email, social) that resonate with parents and students in different markets.
• Oversee campaign creative direction and messaging consistency across channels.
Customer & Market Insights
• Conduct market research, customer segmentation, and competitive analysis to identify opportunities and inform strategy.
• Work closely with Product, Sales, and Academic teams to understand the customer journey and ensure a consistent user experience.
Cross-Functional Collaboration
• Partner with Product, Sales, and Operations to support go-to-market launches, improve user acquisition flows, and enhance customer retention.
• Collaborate with regional teams to localize campaigns and grow user bases in key markets.