Marketing Director

MicroAire Surgical Instruments LLC

As a part of the global industrial organization Marmon Holdings—which is backed by Berkshire Hathaway—you’ll be doing things that matter, leading at every level, and winning a better way. We’re committed to making a positive impact on the world, providing you with diverse learning and working opportunities, and fostering a culture where everyone’s empowered to be their best.

The Marketing Director will lead the Marketing Team with a primary focus on creating customer demand across MicroAire’s product line: PAL SYNERGY, ADIMATE/ADIPURE, ENDOTINE, SmartRelease ECTR, and ScottCare Aermos. This role provides operational leadership for all marketing activities at MicroAire and enhances strategic marketing capabilities within the company. Key responsibilities include: leading annual strategic marketing plan development, gathering marketing insights and translating them into new product pipeline, overseeing creation and delivery of high-impact marketing and clinical education materials, and managing team members with a focus on professional development.

+ Essential Duties and Responsibilities

• Leads three pillars of Marketing team: Product Management, Marketing Communications, and Clinical Education & Training
• Oversees Voice of Customer and market research and translates findings into multi-year new product pipeline
• Owns new product launch commercial execution, including design and deployment of robust launch toolkits based on understanding of customer, user, and competitive landscape
• Oversees creation and maintenance of all global marketing communications, including digital properties (websites and social media), in-person events (trade shows and labs), and marketing collateral (brochures and demonstration materials)
• Manages agency partner ecosystem to provide valuable customer/market insights and create high-impact marketing materials
• Nurtures network of Key Opinion Leaders worldwide, including existing surgeon trainers and potential new relationships
• Owns the Marketing and Clinical Education department budgets; Evaluates the appropriateness and effectiveness of all areas of spend
• Leads annual process to update five-year strategic plan and define next year’s marketing objectives
• Builds strategic marketing capabilities within Marketing team to achieve business objectives, while fostering a culture that attracts and retains a highly engaged workforce

+ Education and Experience

• Education Requirements: Bachelor’s degree required; Master’s degree preferred
• Experience Requirements: At least 12 years of relevant professional experience, including 6+ years in marketing roles and 3+ years managing teams/multiple direct reports; previous healthcare or medical device industry experience preferred

+ Competencies

Competency

Skills

Behaviors

Leadership

• Team building
• Coaching & talent development
• Delegation
• Performance management

• Leads and integrates Product Management, Marketing Communications, and Clinical Education into a cohesive team
• Develops direct reports through clear expectations, coaching, and feedback
• Builds a culture that attracts, engages, and retains top marketing talent
• Empowers leaders while maintaining accountability for outcomes

Strategic Thinking

• Direction setting
• Long‑range planning
• Portfolio thinking
• Business alignment

• Leads the annual strategic marketing planning process and five‑year horizon planning
• Translates company strategy into clear, actionable marketing objectives
• Anticipates market, customer, and competitive shifts and adjusts strategy accordingly
• Prioritizes initiatives to maximize enterprise impact

Marketing Excellence

• Market & Voice of Customer research
• Value proposition definition
• Brand and message development
• Go‑to‑market execution

• Oversees VOC and market research and ensures insights inform the new product pipeline
• Ensures product positioning and messaging resonate with customers and users globally
• Drives excellence in launch toolkits, collateral, digital presence, and events
• Maintains consistent, high‑quality brand representation across all channels

Commercial Acumen

• Budget management
• ROI analysis
• Investment prioritization
• Performance measurement

• Owns marketing and clinical education budgets and evaluates spend effectiveness
• Makes data‑driven tradeoffs to allocate resources against highest‑impact initiatives
• Measures and communicates marketing effectiveness tied to demand creation
• Balances short‑term results with long‑term brand and pipeline growth

+ Work Environment, Physical Demands and Protective Equipment

• Primary work environment in office with minimal physical demands. Requires ability to travel and stand for extended periods of time.
• Follows protective equipment procedures for each department.  Adheres to medical facility precautions during cadaver labs and surgical procedures. Hep B. vaccine series provided, documentation of vaccination or signed declination required.

+ Schedule, Travel Responsibility, Special Conditions or Requirements

• Full-time role based in MicroAire office in Charlottesville, VA
• Monday–Friday 8:00am–5:00pm (mandatory core business hours: 9:00am–4:00pm)
• Periodic travel up to 20% to medical conferences/trade shows, training labs, and sales agent meetings required

Following receipt of a conditional offer of employment, candidates will be required to complete additional job-related screening processes as permitted or required by applicable law.

We are an equal opportunity employer, and all applicants will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to [email protected], and please be sure to include the title and the location of the position for which you are applying.