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Deals & Events Marketing Manager, AU Promotions & Events
Sydney, New South Wales, AUSPosted 3 days ago
Full-timeonsite
Job Description
We are looking for an innovative, customer-obsessed, and analytical Marketing Manager to join the Promotions & Events Team at Amazon Australia Stores. Our vision is to deliver best-in-class online deal and shopping events for customers, tailored to their needs.
You will be responsible for end-to-end ownership of Tier 2 and Tier 3 deal and gifting events — from strategy and planning through to execution, merchandising, and performance analysis. This includes owning the deals & promotions processes, on-site customer experience, experimentation roadmap, and cross-channel campaign execution for your events in Australia.
You will gather customer and category insights, develop ideas and experiments, build innovative solutions to delight customers, and measure impact. You will grow customer engagement (frequency of shopping, basket building, spend per customer) and retention through exceptional event execution.
The ideal candidate combines strong marketing instincts with sharp analytical thinking and program management discipline. You are comfortable switching between strategic planning and hands-on execution, and you thrive in a fast-paced environment where you can roll up your sleeves to get things done.
Key job responsibilities
Event Strategy & Execution
- Own end-to-end planning and execution of T2 and T3 Deal Events and Gifting Events for Australia.
- Develop and execute event marketing plans.
- Uncover and apply best practices, including through Amazon's global network.
Merchandising & On-Site Experience
- Own the deals and event pages, ensuring they are presented to the highest standards.
- Work with local & international teams to maintain a high experience bar.
Deals & Promotions Operations
- Own processes and mechanisms around Deals & Promotions for your events, acting as the main point of contact for support and troubleshooting.
- Develop scalable processes and introduce new tools and automation mechanisms to improve marketing efficiency and reduce manual effort.
Campaign Management & Channel Execution
- Create and execute scalable, personalized customer campaigns across owned channels (Onsite, Email & Push) to achieve engagement and traffic goals.
- Partner with internal marketing teams to develop integrated traffic plans that support event objectives.
Experimentation & Analytics
- Own local experimentation initiatives — conduct A/B tests and experiments to gather data on customer behavior and inform launch decisions.
- Analyze performance metrics, dive deep into customer data, and develop actionable insights that drive customer growth and increase engagement.
- Compile and present performance results, identifying opportunities for program growth.
Stakeholder Management
- Build relationships with and influence teams and collaborate with diverse stakeholders.
About the team
The AU Promotions & Events team is responsible for delivering exceptional shopping events to our customers and delighting them with great deals and best-in-class shopping experiences, tailored to their needs.
We are looking for an innovative, customer-obsessed, and analytical Marketing Manager to join the Promotions & Events Team at Amazon Australia Stores. Our vision is to deliver best-in-class online deal
- 4+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience producing marketing promotional material for Owned & Operated channels
- Experience with marketing strategies in online and mobile channels
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
- Master's degree in management, business administration, economics, engineering, marketing
Acknowledgement of country:
In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
IDE statement:
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
You will be responsible for end-to-end ownership of Tier 2 and Tier 3 deal and gifting events — from strategy and planning through to execution, merchandising, and performance analysis. This includes owning the deals & promotions processes, on-site customer experience, experimentation roadmap, and cross-channel campaign execution for your events in Australia.
You will gather customer and category insights, develop ideas and experiments, build innovative solutions to delight customers, and measure impact. You will grow customer engagement (frequency of shopping, basket building, spend per customer) and retention through exceptional event execution.
The ideal candidate combines strong marketing instincts with sharp analytical thinking and program management discipline. You are comfortable switching between strategic planning and hands-on execution, and you thrive in a fast-paced environment where you can roll up your sleeves to get things done.
Key job responsibilities
Event Strategy & Execution
- Own end-to-end planning and execution of T2 and T3 Deal Events and Gifting Events for Australia.
- Develop and execute event marketing plans.
- Uncover and apply best practices, including through Amazon's global network.
Merchandising & On-Site Experience
- Own the deals and event pages, ensuring they are presented to the highest standards.
- Work with local & international teams to maintain a high experience bar.
Deals & Promotions Operations
- Own processes and mechanisms around Deals & Promotions for your events, acting as the main point of contact for support and troubleshooting.
- Develop scalable processes and introduce new tools and automation mechanisms to improve marketing efficiency and reduce manual effort.
Campaign Management & Channel Execution
- Create and execute scalable, personalized customer campaigns across owned channels (Onsite, Email & Push) to achieve engagement and traffic goals.
- Partner with internal marketing teams to develop integrated traffic plans that support event objectives.
Experimentation & Analytics
- Own local experimentation initiatives — conduct A/B tests and experiments to gather data on customer behavior and inform launch decisions.
- Analyze performance metrics, dive deep into customer data, and develop actionable insights that drive customer growth and increase engagement.
- Compile and present performance results, identifying opportunities for program growth.
Stakeholder Management
- Build relationships with and influence teams and collaborate with diverse stakeholders.
About the team
The AU Promotions & Events team is responsible for delivering exceptional shopping events to our customers and delighting them with great deals and best-in-class shopping experiences, tailored to their needs.
We are looking for an innovative, customer-obsessed, and analytical Marketing Manager to join the Promotions & Events Team at Amazon Australia Stores. Our vision is to deliver best-in-class online deal
- 4+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience producing marketing promotional material for Owned & Operated channels
- Experience with marketing strategies in online and mobile channels
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
- Master's degree in management, business administration, economics, engineering, marketing
Acknowledgement of country:
In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
IDE statement:
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.