Market Research Methodologist – Report Quality & Insights Evaluation Expert

Mercor is partnering with a leading AI research company to improve how AI systems generate executive-level business reports and strategic recommendations. We're looking for experienced market research specialists to help define what excellent business research and reporting look like, create high-quality reports that address complex business questions, and evaluate AI-generated reasoning and outputs. This is a chance to apply expertise in research methodology to the development of next-generation AI systems that support business decision-making. ## Responsibilities ### Report Framework Development - Define standards for high-quality business research reports and executive communications - Establish best practices for evidence interpretation, research synthesis, insight generation, and recommendation development - Help create evaluation rubrics that distinguish exceptional, average, and poor-quality outputs ### Report Writing - Analyse business questions generated by AI systems - Synthesise research findings from multiple sources into clear, actionable recommendations - Produce decision-ready reports comparable to research and insights deliverables presented to executive leadership ### Session Scoring & Evaluation Review AI-generated research and reporting workflows across: - Consistency of reasoning and recommendations - Accuracy of analyses and interpretations - Appropriateness of confidence assessments - Quality of logical reasoning - Executive readiness of final outputs Provide detailed feedback and scoring rationale. ## Requirements ### Must Have - 3+ years of experience in market research, consumer insights, or customer research - Experience at Kantar, NielsenIQ, GfK, Gartner, Forrester, Circana (IRI), Mintel, Euromonitor, or a comparable research organisation - Expertise in survey methodology and questionnaire design - Experience conducting concept tests, message tests, brand tracking, or customer research studies - Experience producing executive-facing presentations and reports - Excellent written communication skills ### Preferred - Experience across CPG, healthcare/pharma, financial services, retail, or consumer sectors - Experience presenting findings and recommendations directly to senior executives - Experience evaluating research quality, methodologies, and deliverables - Experience managing large-scale research programs ## Engagement Details - Engagement Length: 1 month initially, with potential extension - Commitment: 40 hours during the first week (training, calibration, and framework development), followed by approximately 15 hours per week for the remainder of the engagement ## Why Join - Help shape how future AI systems perform business research and insight generation - Apply research expertise to cutting-edge AI evaluation work - Work alongside senior consultants, researchers, and industry leaders