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Mayflower

Performance Marketing Analyst

Limassol, Lemesos, CyprusPosted 1 weeks ago
Full-timeonsite

Job Description

Mayflower is a technology company that alters the entertainment industry to a new level of perception and engagement.

We are developing a partner advertising high-load system with a large RPS, convenient and modern interface. We are growing exponentially and successfully implementing new technologies to accelerate this growth and the system as a whole.

Now we look for a Performance Marketing Analyst to join our Analytics Team.

Job Responsibilities

  • Generate actionable insights to support Growth, Marketing, and Product teams in achieving business objectives;

  • Analyze user acquisition funnels, conversion paths, retention cohorts, and monetization performance;

  • Design, execute, and analyze A/B tests from hypothesis generation to final recommendations;

  • Develop and maintain core growth metrics, dashboards, and reporting frameworks;

  • Conduct deep-dive analyses to identify growth opportunities, bottlenecks, and optimization areas;

  • Work with large datasets using SQL and Python to extract, transform, and analyze data;

  • Evaluate marketing campaign performance across various acquisition channels, including paid advertising and affiliate traffic;

  • Analyze attribution models and user tracking systems to improve marketing efficiency and measurement accuracy;

  • Collaborate with Product Managers, Growth Managers, Marketing teams, Data Scientists, and Engineers to support data-driven decision-making;

  • Participate in designing and validating tracking implementations, events, and analytics infrastructure.

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Performance Marketing Analyst at Mayflower | Renata