Business Development Manager - Hispanic Business

The Hispanic Business Development Manager is a revenue-focused role responsible for identifying, developing, and growing sales opportunities within the Hispanic and multicultural retail channels across the Southeast and Gulf major markets. Based in Lawrenceville, GA, this individual will serve as a key member within the Hispanic community—building strong relationships with account decision-makers, working with our field sales team to ensure execution, build ACV with our portfolio of brands while driving sustainable revenue and market share growth.

Sales & Revenue Growth

Develop and execute a regional business plan to achieve or exceed annual sales volume and revenue targets across the Region.

Identify and pursue new business opportunities within Hispanic grocery chains, independent tiendas, and carnicerias retailers.

Grow existing accounts by expanding SKU assortment, securing secondary placement, and improving shelf presence for Mission Foods tortillas and chips.

Negotiate pricing, promotions, and contract agreements in alignment with company guidelines.

Account Management & Relationship Building

Serve as the primary point of contact for key Hispanic retail accounts across the three-market territory.

Conduct regular in-person store visits, business reviews, and promotional sell-in presentations.

Build and maintain strong relationships with store owners, buyers, and category managers.

Partner with field sales team to ensure proper execution of programs, secondary displays, and shelf standards.

Market Development & Intelligence

Analyze market trends, competitive activity, and consumer insights within the Hispanic segment to inform go-to-market strategies.

Identify white-space opportunities and recommend new product introductions relevant to local consumer preferences.

Monitor and report on market share, pricing dynamics, and competitor promotions within the region.

Collaborate with trade marketing to plan and execute culturally relevant in-store events, demos, and seasonal promotions.

Reporting & Cross-Functional Collaboration

Provide weekly and monthly sales performance reports, pipeline updates, and market feedback to regional leadership.

Work cross-functionally with field sales, independent distributors, and customer service teams to ensure on-time, in-full delivery to accounts.

Maintain accurate account records, opportunity pipelines, and activity logs.

This position will report to the East Zone Director of Sales and will work closely with the Sr. Director of Operations for the Southeast/Gulf Region.

EDUCATION & EXPERIENCE

Bachelor’s degree in business administration or related field and 5 to 8 years of progressive sales or business development experience, preferably in CPG, food manufacturing, or consumer goods. Any equivalent combination of related education and/or experience may be considered for the above.

KNOWLEDGE, SKILLS, & ABILITIES

• Demonstrated success selling into Hispanic retail channels (grocery chains, independent grocery, foodservice) in the Southeast U.S.
• Bilingual fluency in Spanish and English — written and verbal — is required.
• Established relationships within the Hispanic business community across the Atlanta, Charlotte, and/or Nashville markets preferred.
• Willingness and ability to travel approximately 50% of the time within the territory.
• Strong negotiation, presentation, and relationship-building skills.
• Proficiency in Microsoft Office (Excel, PowerPoint, Outlook)
• Valid driver’s license and clean driving record required
• Experience with DSD (Direct Store Delivery) or distributor-based sales models.
• Background in tortilla, bakery, snack food, or Latin food categories.
• Knowledge of planogram principles, category management, and shelf optimization.

Gruma Corporation and its affiliates, including but not limited to Azteca Milling, L.P., are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely for the purposes of determining suitability for employment, verifying your identity, and maintaining employment statistics on applicants. Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act as well as state and local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity with-out imposing undue hardship on Gruma. Please inform the company's personnel representative if you need assistance completing any forms or to otherwise participate in the application process.