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Social Strategist, YouTube Brand and Social Marketing
New York, NY, USAPosted 2 days ago
remote
Job Description
- Build replicable frameworks, activation principles, and playbooks for implementation across YouTube Marketing in service of business impact, agility and speed-to-market.
- Partner with Editorial and Campaign teams to implement social strategies that fuel healthy always-on channels and tentpole activations. Partner with regional teams to scale globally and support local implementation.
- Drive initiative social strategy and thought-leadership in collaboration with campaign leads for priority product areas.
- Partner with analysts to track social performance, develop recommendations to optimize in real-time, applying learnings to future campaigns, and reporting on impact.
- Collaborate with Google Brand Studio to surface YouTube performance insights and extract actionable learnings from across the wider business.