Marketing Executive

Job Description:

RESPONSIBILITIES:

• Collaborate with the product and sales team to ensure effective promotion of key products and content across all Abercrombie & Kent and A&K Villas marketing comms.

• Work with the creative, product, and sales teams to develop and deliver timely and relevant online and offline campaigns across all tactical channels.

• Create briefs and project manage the roll out of all marketing collateral such as flyers, posters, and other promotional materials both B2B and B2C.

• Support with email marketing, paid media and advertising as on a weekly basis.

• Support the wider UK marketing team with the planning, setup and management of all consumer exhibitions and events.

• Collaborate with external partners to deliver joint marketing campaigns aimed at increasing brand awareness, customer enquiries, and bookings.

• Support the trade sales team with producing marketing materials tailored for travel agents and assisting with organising and running agent events.

• Co-ordinate Marketing efforts to support the UK TOC across all products and brands. Input and develop the global and local marketing calendar to achieve yearly targets.

• Work with operational teams to prepare annual collateral, merchandise requirements and shipments.

• Collaborate on international campaigns with our global marketing team.

• Support the wider UK and global team with paid and organic social campaigns where necessary.

• Monitor booking trends and commercial priorities of the business and create new marketing campaigns to support.

• Raise Purchase Orders as necessary. Track and monitor budget expenditures in a timely and accurate way.

• Track and analyse competitor marketing activities to inform strategy.

• Compile and present weekly and monthly reports on marketing campaign performance.

STANDARDS OF PERFORMANCE:

• Demonstrate a solid understanding of core marketing principles and practices.

• Show enthusiasm, conscientiousness, and a proactive attitude toward learning and development.

• Maintain high levels of accuracy and attention to detail in all tasks.

• Communicate clearly and effectively, with strong written English and copywriting skills.

• Engage confidently with colleagues and stakeholders, fostering open and effective communication.

• Quickly adapt to new systems and processes, demonstrating strong organisational skills.

• Perform well under pressure in a fast-paced team environment, managing multiple priorities efficiently.

• Display a willingness to take on new challenges and expand responsibilities.

• Utilise both traditional and digital marketing experience to support integrated campaigns.

• Ensure all projects are delivered on time and to budget.

EXPERIENCE & QUALIFICATIONS:

Essential

• Minimum one year’s experience in a marketing role, preferably within the travel industry

• Experience working with Email Marketing, CRM and analytics tools

• Good knowledge of marketing concepts and principles

Desirable

• Experience in travel industry beneficial

• Good knowledge of SEO and biddable media best practice

• Experience of working on both B2B and B2C campaigns

Person Specification

• Enthusiastic, conscientious and eager to learn and take on new responsibilities

• Creative thinker with a key eye for aesthetics

• Accurate with excellent attention to detail

• Good command of English language and excellent writing skills

• Good communicator

• Quick to grasp new systems and well-organised

• Ability to work in a fast-paced team environment

This Role Profile highlights the key responsibilities but is not intended to be exhaustive.

EEO Statement

Abercrombie & Kent is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.