Content Creator

Company description Herd MSL represents one of Australia’s largest and most-awarded agency groups, and part of Publicis Groupe ANZ and global PR network MSL

With more than 25 years in market, we’ve delivered award- winning work across PR, social and influencer – including a Finalist for B&T Creator Agency of the Year

Our social and content offering has been growing significantly as we partner with brands who want to be in it, not around it - showing up in culture, creating noise and staying relevant

We move fast, keeping pace with trends, launches and moments as they happen

Overview Role Overview: We’re on the lookout for a mid-level Content Creator who lives and breathes social, knows what’s landing in culture, and loves getting hands-on to bring ideas to life

This is a role for a true maker — someone who can take an idea from concept through to shoot, edit and final delivery, creating high-impact, platform-native content across TikTok, Meta, YouTube and beyond

You’ll sit within our growing Social & Content team, collaborating closely with strategists, influencer specialists, and account teams to deliver work that’s both creatively strong and culturally relevant

Day to day, you’ll be balancing always-on content with reactive, trend-led moments, working across multiple brands and briefs where no two days look the same

You’ll have the opportunity to help shape how brands show up in culture — not just reacting to trends, but contributing to them

If you’re curious, proactive, and ready to roll up your sleeves, and excited to jump on the tools and elevate the craft — this could be the one for you

Day to day in this role, you’ll: Own content creation end-to-end — from ideation and planning through to shooting, editing and delivery Create high-quality, platform-native social content across TikTok, Meta, YouTube and emerging channels Review content calendars, performance and trends daily to identify optimisation and reactive opportunities Shoot content across studio, on-location and mobile-first environments Edit and refine video content using advanced techniques, ensuring a strong balance of pace and craft Contribute fresh, culturally relevant ideas that tap into trends and platform behaviours Collaborate with internal teams to interpret briefs and bring them to life creatively Manage multiple projects simultaneously, delivering on time and within scope Maintain equipment and explore new tools, formats and ways of working to elevate output Help lift the overall standard, visual ambition and performance of social content across the business The person we’re looking for has: Experience in a content creator / shooter-editor role, ideally within an agency or fast-paced multi-client environment Strong end-to-end production skills — confident filming, directing and editing social-first content Advanced video editing capabilities, with knowledge of sound, light mixing and post-production workflows Deep understanding of social platforms, formats and trends, and how to create content that feels native to each Proven ability to manage multiple briefs and adapt your style across different brands and audiences Proficiency in Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop, etc.) and mobile content creation A proactive, hands-on mindset — comfortable experimenting, problem-solving and getting stuck in Strong creative instincts with an eye for detail, pacing and storytelling Collaborative approach, with the confidence to share ideas and contribute to creative direction Nice to have: motion graphics, influencer or paid social experience, and familiarity with AI tools in content creation If you want to be part of a team that moves fast, stays close to culture, and cares about craft as much as output, we’d love to hear from you

Why Herd MSL

We’re one of Australia’s most awarded agencies, part of a global network, and home to a fun, flexible, and strengths-based culture

You’ll work on diverse clients, from global leaders to emerging innovators, and have the freedom to do your best work

What we will offer you: Herd MSL offers flexible working arrangements to suit personal commitments in a fast-paced and fun environment

We offer a people focused learning culture, variety and opportunity, and a heap of added benefits including birthday days off, Friday 3pm finish throughout summer, additional leave with longevity, access to industry leading mentors and much more

Plus, you get to work in our creative and open office in the heart of Pyrmont.  Be a part of the Publicis Groupe family, one of the world’s most progressive and dynamic modern communications businesses

Enjoy all the perks that come with our network offering:   A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing.  A creative, fun and rewarding office environment where people love working with each other, supported p by our Publicis Liberté flexibility approach “working your way, with us!”   Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network

Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes  A culture of open feedback and support to reach your goals through our Career Conversations program.   A committed Diversity, Equality and Inclusion strategy driven through our Viva

Women, Égalité, enABLE and Embrace (reconciliation action plan) programs.    Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.  Parental leave policy with up to 18 weeks paid primary carer leave and generous secondary carer benefits.  Access to counsellors, psychologists and professionals through Sonder - an all-in-on digital wellbeing technology platform designed to support psychological, medical & safety needs.  If you don’t tick every box in this ad, please don’t rule yourself out

We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity, rather than ticking boxes – so if this role resonates with you, please apply

Diversity

Inclusion

Equity

More than just words, these are part of our DNA

At Publicis Groupe we are committed to the inclusion and recognition of all people; regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate in

We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions.  Uniqueness is powerful; without it we wouldn’t be where we are today

So be you – we like it that way.  We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process.  If you need any assistance or adjustments, please contact us via [email protected] - your personal information will be kept confidential.