Job Description
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Overview: The Analytics Manager is a key leadership role responsible for overseeing and driving complex data analysis, deriving strategic insights, and contributing to high-impact recommendations. This role combines advanced analytical expertise with strong practical problem-solving skills, often leading significant projects or workstreams and guiding analytical best practices within the team.
Key Responsibilities:
- Strategic Data Analysis: Lead the design, execution, and oversight of complex data analyses to solve critical business problems and identify strategic opportunities.
- Advanced Insight Generation: Drive the translation of intricate data findings into clear, concise, and actionable strategic insights for senior stakeholders, proactively identifying key trends and opportunities.
- Reporting & Visualization Leadership: Oversee the development, maintenance, and improvement of dashboards, reports, and data visualizations using BI tools to monitor KPIs and inform strategic decisions.
- Stakeholder Partnership: Lead collaborative efforts with various channel teams and business units to deeply understand their analytical needs and deliver impactful, tailored solutions.
- Methodology & Innovation: Drive continuous research, evaluation, and implementation of new analytical techniques, tools, and methodologies to significantly enhance data-driven decision-making capabilities across the organization.
- Data Governance & Quality: Ensure robust data compilation, validation, QA, and standardization processes are in place and adhered to.
Qualifications:
- Experience: 3+ years of experience in an analytics role.
- Experience in media analytics is a plus (prior platform management experience not required).
- Prior experience managing teams or direct reports is not required.
- Any Automotive industry experience would be a significant plus.
- Strong proficiency in SQL.
- Experience with data visualization tools (e.g., Tableau - preferred, Power BI, or similar).
- Datorama – a plus.
- Soft Skills:
- Strong analytical thinking, robust problem-solving abilities, excellent attention to detail, strong concentration, excellent written and verbal communication, and the ability to present complex information clearly to non-technical audiences.
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