AI-Native B2B Marketing Geek

Alphacomm

Rotterdam · Hybrid · Reports to CEO · English required, Dutch is a plus

About us

We’re a Rotterdam-based digital goods and SaaS company offering digital goods infrastructure for telcos, airlines, OTAs, and retailers.

We sell to commercial and technical buyers across Europe, with focus on Benelux, DACH, and UKI. We are proud to serve some of the world’s most recognizable and trusted brands.

Why this role exists

We believe B2B marketing is fundamentally changing and we are looking for the right person to seize this opportunity. While traditional channels are being flooded with AI-generated content, buyers research, learn, and form a view long before they ever speak to sales. AI search is a big part of how prospects find answers. Your challenge is to build and execute a winning marketing playbook that puts us in front of prospects and drives engagement. Our approach is lean and mean, so we must skip saturated channels, lead with creativity, keep humanity in the work, and use AI and automation as a force multiplier.

What you’ll own

•        Brand and touchpoint management across Checkmaxx and Collectmaxx. Tone of voice, landing pages, product descriptions, platform copy, and visual consistency. Automate the repetitive parts so the team focuses on quality.

•        Demand generation across one funnel, two tracks. Self-serve (sign up without sales touch, CAC payback under 90 days) and enterprise (self-directed buyer journey, clean MQL handoff to sales). Same content, brand, and channels feed both.

•        Account-based marketing. Define and prioritise target accounts with sales. Run bespoke, multi-touch campaigns. AI-assisted research and personalised outreach at scale. Measured by account engagement and pipeline created, not clicks.

•        AI-powered marketing automations. Build the systems that let a lean team punch above its weight: repeatable workflows for content (insight to brief to draft to optimise to publish to atomise), campaign execution, and the wider marketing automation that ties it all together. This is what powers ABM, demand gen, and brand.

•        The marketing playbook. Run small, fast experiments. Document every one, wins and failures. What works gets more resource. What doesn’t gets cut. The playbook becomes our compounding advantage.

•        Sales enablement support. Equip our B2B sales team with the content, video, and ABM ammunition they need.

Dual reporting. Brand and demand KPIs (MQLs by track, CAC by track, organic share, GEO visibility, pipeline created) plus playbook-level learning velocity.