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Job Description
- Analyze content performance across social media platforms to identify top-performing topics, formats, and themes, providing data-driven recommendations to guide the editorial calendar and content strategy.
- Inform creative briefs with performance insights and audience engagement data, providing analysis on which creative elements are driving the most impact and ensuring alignment with brand benchmarks and strategic goals.
- Track and analyze the performance of all outgoing social posts, developing weekly and monthly reports that measure key metrics, identify trends, and provide insights to optimize future content and scheduling.
- Develop and maintain performance dashboards for major campaigns and launches, forecasting potential outcomes based on historical data and providing real-time analysis to inform strategic adjustments and maximize Return on Investment (ROI).
- Identify and implement how AI can help supercharge insights and report efforts.