Regional Head of Brand & Innovation
Job Description
Location: Singapore
Reports to: Co-Founder
Scope: Regional, across Southeast Asia and India
Brands: Blood (period care) · No Days Off (baby care)
About us
pslove is the parent company behind Blood and No Days Off, two SEA-born challenger FMCG brands taking on entrenched incumbents in two of the toughest categories in personal care.
Blood is reimagining period care for women who refuse to feel apologetic about their periods. No Days Off speaks to parents navigating the relentless reality of parenthood. We're 70+ people, Series B (DSG Consumer Partners), with offices in Singapore, KL, Jakarta, Bangkok and Bangalore, and scaling fast. We sell across modern trade retailers (Watsons, Guardian, Lotus's, FairPrice, Alfamidi, and equivalents across the region) and e-commerce (TikTok Shop, Shopee, brand.com).
We are building brands that are commercially sharp, culturally alive, operationally disciplined and impossible to ignore.
We are now looking for a Regional Head of Brand & Innovation to build the next version of our regional brand and product engine.
Location: Singapore
Reports to: Co-Founder
Scope: Regional, across Southeast Asia and India
Brands: Blood (period care) · No Days Off (baby care)
About us
pslove is the parent company behind Blood and No Days Off, two SEA-born challenger FMCG brands taking on entrenched incumbents in two of the toughest categories in personal care.
Blood is reimagining period care for women who refuse to feel apologetic about their periods. No Days Off speaks to parents navigating the relentless reality of parenthood. We're 70+ people, Series B (DSG Consumer Partners), with offices in Singapore, KL, Jakarta, Bangkok and Bangalore, and scaling fast. We sell across modern trade retailers (Watsons, Guardian, Lotus's, FairPrice, Alfamidi, and equivalents across the region) and e-commerce (TikTok Shop, Shopee, brand.com).
We are building brands that are commercially sharp, culturally alive, operationally disciplined and impossible to ignore.
We are now looking for a Regional Head of Brand & Innovation to build the next version of our regional brand and product engine.
The person who will thrive
You are probably a strange hybrid: part brand builder, part product owner, part operator, part project manager, part creative judge, part commercial realist.
You like consumer insight, but you do not hide in decks.
You like great creative, but you care whether it sells.
You like innovation, but you respect factory timelines.
You like process, but you hate bureaucracy.
You can protect a brand’s soul while still getting the damn thing launched.
The person who will not thrive
This is probably not right for someone who is:
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A pure communications / campaign marketer.
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A media-first growth marketer with limited product experience.
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A social / influencer / PR specialist.
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An agency-side strategist who has not owned operational delivery.
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A big-company marketer who needs a large support system to function.
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A brand purist who dislikes sales, supply chain, factories, pricing or retailers.
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A project manager with no brand taste.
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A consensus-seeker who cannot enforce standards.
Why this role, why now
We are at an inflection point, with two new markets (Thailand, India) and two brands at different stages: Blood is more established and ready for category-shaping moves; NDO is earlier and ripe for playbook/portfolio building
The role has a clear reporting line into a co-founder, not buried under matrix layers.
You'll set the standards for a function and brands that are scaling fast. Real challenger-brand work, with the rigour and capital of a Series B-backed business.