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As CRM Manager, you will be confident in delivery, building segmentation strategies and planning across multiple markets and sports events. You will be creative with personalisation and experienced in leveraging data and insights to inform decision-making and maximise results. Familiar with implementing automations, you will analyse results, optimise against findings, and communicate performance effectively. You will be confident in copywriting and briefing creative assets to drive maximum user engagement, and leading test-and-learn initiatives.
Job Description
CRM Manager
Department: 21-893 - Subscription - Digital Acquisition Media
Employment Type: Permanent - Full Time
Location: Spain - Madrid
Description
Are you a CRM manager with a passion for sports? Are you confident with data, with an eye for detail and creativity? Have you delivered acquisition and retention communications and reported on engagement in a target-driven environment? Are you a creative problem solver, organised, and confident in an agile environment like sport? If so, you are the manager we are looking for.
As CRM Manager, you will be confident in delivery, building segmentation strategies and planning across multiple markets and sports events. You will be creative with personalisation and experienced in leveraging data and insights to inform decision-making and maximise results. Familiar with implementing automations, you will analyse results, optimise against findings, and communicate performance effectively. You will be confident in copywriting and briefing creative assets to drive maximum user engagement, and leading test-and-learn initiatives.
DAZN is a fast-paced, commercial environment, and you will be expected to manage several workstreams concurrently, so efficient time and project management skills are paramount. Working across the international business, you will harness expertise from product, tech, content, UX, data and analytics to deliver our CRM output for fans around the world, so managing stakeholder relationships well will be key.
This role will be based in our Madrid office.
Please note, our Talent Acquisition team and some Hiring teams are based in the UK so parts of the recruitment process will be in English. Please also upload your resume in English, thanks!
By joining DAZN, you will be part of a company that has earned the Great Place to Work certification, a recognition we’ve achieved thanks to the commitment and professionalism of everyone at DAZN Spain. This certification reflects the exceptional environment we've built together, where employee well-being is a top priority. At DAZN, we take pride in being an excellent place to work, as confirmed by the experiences and feedback of our team members.
By joining DAZN, you will be part of a company that has earned the Great Place to Work certification, a recognition we’ve achieved thanks to the commitment and professionalism of everyone at DAZN Spain. This certification reflects the exceptional environment we've built together, where employee well-being is a top priority. At DAZN, we take pride in being an excellent place to work, as confirmed by the experiences and feedback of our team members.
What You'll Be Doing:
- Lead multi-channel campaign planning for our multi-sport CRM calendar to drive revenue growth, upsell, and subscriber retention.
- Clearly articulate campaign and segmentation plans to the CRM operations team for timely scheduling and dispatch.
- Deliver against CRM targets and be agile in your output to meet channel contribution week-on-week, maximising cross-sell and upsell opportunities across subscription tiers.
- Oversee creative briefs, asset coordination, and below-the-line messaging tailored to each sport and audience, ensuring engaging and effective copy.
- Drive personalisation and segmentation efforts for optimal conversion and engagement, leveraging available data and technical capabilities to elevate CRM impact.
- Lead testing and optimisation of CRM creative and brand direction in collaboration with DAZN marketing and creative teams.
What You'll Bring:
- 2+ years’ experience in a CRM role within a subscription business and/or at a sports rights holder.
- Bilingual written and verbal English communication skills, enabling content creation in English and effective collaboration across diverse teams and stakeholders.
- Interest in data analysis and interpretation, with the ability to extract insights and translate them into actionable tests.
- Ability to thrive in a fast-paced, dynamic, and international environment with excellent time management, agility, and problem-solving skills.
- A proactive approach to proposing and sharing new ideas to enhance CRM communications.
- Strong stakeholder management abilities within a multinational matrix structure, with a focus on influencing senior leaders across diverse markets.
- A passion for sports or a deep understanding of subscription services, especially in an international context, is highly desirable.
Benefits
Benefits include access to DAZN, medical insurance fully funded by the company provided by Cigna (including access to a medical chart, premium hospitals and a reimbursement policy), Cobee flexible compensation policy: 180€ every month to be used on a range of social benefits, refer a friend scheme, learning and development resources, opportunity for hybrid working, and access to our internal speaker series and events.