European Key Account Manager

YOUR MISSION

• Drive sales revenue, margin, and profitability for assigned strategic accounts, delivering against regional and country targets.
• Analyze sell‑through, retail insights, and market dynamics to identify opportunities and inform assortment, replenishment, and in‑season actions.
• Optimize inventory levels, margin contribution, and overall account profitability through data‑driven decision making.
• Manage the full sell‑in cycle: pre‑season order capture, re‑orders, in‑season trading, and accurate order book maintenance.
• Partner with the Line Manager and relevant cross‑functional teams to ensure seasonal brand and commercial initiatives are executed effectively for the assigned account(s).
• Lead the day‑to‑day GTM deliverables, including line reviews, assortment building, sell‑in presentations, and distribution planning.
• Contribute input to Area Sales Plans and develop account‑specific assortment proposals that align with distribution rules, brand positioning, and commercial goals.
• Support continuous improvement of GTM processes by sharing feedback and driving smoother cross‑functional collaboration.
• Monitor consumer trends, competitive activity, pricing dynamics, and distribution shifts relevant to assigned accounts.
• Consolidate insights and proactively share recommendations with senior management to support strategic decision making.
• Use data consistently to guide account planning, assortment proposals, and in‑season adjustments.
• Collaborate closely with Planning, Supply Chain, and Sales Operations to ensure on‑time delivery, healthy inventory, and operational accuracy for assigned accounts.
• Maintain high forecasting accuracy by submitting timely demand forecasts and tracking risks and opportunities.
• Ensure adherence to pricing governance, distribution rules, and internal controls.
• Support process improvements that increase operational efficiency and reduce error rates.
• Work effectively with Marketing, Merchandising to coordinate account‑specific plans and ensure cohesive brand execution.
• Represent account needs in cross‑functional discussions and ensure execution aligns with brand guidelines and commercial priorities.
• Act as a collaborative partner and positive contributor to the broader Key Account and Sales organization.

YOUR TALENT

• 3–5+ years of experience in Key Account Management, Sales, or Commercial roles, ideally within the sporting goods, fashion, lifestyle, or FMCG industries.
• Proven track record managing major retail or digital accounts, with ownership of sell‑in, sell‑through, forecasting, and in‑season trading.
• Strong understanding of seasonal Go‑To‑Market (GTM) processes, assortment planning, and distribution frameworks.
• Experience working with multi-functional partners (e.g., Merchandising, Planning, Marketing, Supply Chain).
• Strong commercial acumen with the ability to manage revenue, margin, and profitability targets.
• Skilled in interpreting sell‑through, inventory health, and market data to drive decisions.
• Solid negotiation skills and high comfort presenting seasonal collections to buying teams.
• Ability to build tailored assortments aligned to brand positioning, account needs, and distribution guidelines.
• High proficiency in forecasting, demand planning, and order management.
• Ability to turn data into clear recommendations related to assortment, replenishment, pricing, and in‑season actions.
• Strong organizational skills with attention to detail across order books, timelines, accuracy, and process compliance.
• German language skills are mandatory for this position.