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Job Description
- Lead the Growth Platform campaign management roadmap to streamline campaign creation and management, enabling YouTube teams to launch campaigns at scale
- Partner with engineering, UX, and marketing to build features that accelerate campaign launch velocity and onboard use cases.
- Work closely with entire growth platform team and vertical growth PMs to ensure tooling supports a myriad of growth use cases across the platform.
- Execute the roadmap for measuring campaign outcomes and educate users on best practices for campaign success.
- Explore how generative AI can be leveraged to reimagine campaign ideation and iteration within the growth ecosystem.