Marketing Designer and Digital Producer (NY)

Excellence Community Schools (ECS) is a Charter Management Organization (CMO) supporting schools in the Bronx, NY and Stamford, CT. Our programs are based on a proven, nationally recognized model, which originated in our flagship school, the Bronx Charter School for Excellence, a National Blue Ribbon School.

Who We Need

Excellence Community Schools is seeking a creative, hard-working graphic designer who can design for both digital and print media. The ideal candidate will be responsible for executing digital and print marketing collateral to advance the charter school's mission, build community awareness, and enhance the school's reputation.

Reporting directly to the Managing Director of Marketing & Communications, this role involves building and managing the school’s website, as well as other promotional collateral for use online and offline. A successful candidate will be proactive, come with a strong UX/UI background, and have an eye for design.

Key Responsibilities

Branding

• Ensure a consistent brand identity, including tone, style, and imagery across all platforms
• Develop high-quality content for various channels, including newsletters, social media, websites, and email campaigns
• Design marketing materials, including banners, email templates, and digital ads as well as enhance brand consistency across digital touchpoints
• Manage branded merchandise/goods distributed internally, as well as promotional items ordered as part of marketing campaigns

Design

• Preparing digital and offline advertising assets, including design logos, icons, illustrations, postcards, flyers, posters, invitations, ads, brochures, banners, signage, diagrams and reports for print, websites, mobile apps, and social media platforms
• Assisting in the development of annual reports, brochures, and other marketing collateral
• Collaborate with staff for fair, conference, and other event needs
• Creating templates that others can implement

Digital

• Develop layouts, UI components, and interactive elements that align with brand guidelines.
• Ensure designs translate effectively into functional UX web and app experiences.
• Experience with SchoolMint, PowerSchool, SharePoint, or other school-related tools is welcomed.
• Setting up and maintaining the website, tracking, special sections, forms, and associated functions
• Optimize designs for different screen sizes to ensure responsiveness and usability.
• Sending out HTML and graphic-based emails, when needed
• Create animations and motion graphics for digital campaigns, websites, and promotional content

Reporting & Best Practices

• Track and analyze project outcomes and how they can be improved based on quantitative and qualitative data.
• Creating templates that others can implement
• Stay updated on design trends, animation techniques, and emerging technologies

Qualifications

• Must have extensive knowledge of graphic design, typography, color theory, digital printing process for offline use.
• Must be an expert in graphic design for social media and web, as well as have an understanding of user interface and web technologies.
• BFA in graphic design or related art/design degree with 3-5 years of full-time, professional graphic design work experience with Google Analytics, SEO (Search Engine Optimization) and other digital measurement tools
• Eye for design, clean aesthetic for print and digital media
• Strong understanding of user interface design principles, with proven track record of creative website development in accordance with the design specifications, user interface style guides, and established usability standards.
• Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop, Audition, and After Effects), Microsoft Office Suite, and other skills and tools needed to achieve the job
• Experience with motion graphics, animations, and video editing.
• Ability to design for different social media formats and platforms.
• Knowledge of HTML, CSS, and basic JavaScript (preferred).
• Superior, well-rounded graphic design ability and a creative print/web portfolio.
• Thinks with both sides of the brain: creative vision and strong organizational skills
• Takes initiative and understands that no task is too small
• Excellent interpersonal, time & project management, and communication skills
• Ability to work calmly under pressure and meet tight deadlines with a strong sense of accountability
• Video editing experience for digital platforms
• Strong organizational and interpersonal skills

Compensation & Benefits:

• Salary Range: ($70,000- $90,000). Salary is commensurate with experience and qualifications.
• Health Benefits: Medical, dental, and vision insurance.
• Retirement: 403(b) retirement plan – Employer Match
• Leave: Paid time off, paid sick leave, parental leave, and FMLA.
• Additional Benefits: Short-term and long-term disability coverage, life insurance, and $5,000 annual tuition reimbursement.