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Job Description
- Define the global B2B content agenda, coordinate an agile team of writers and AI specialists, and ensure all output meets Google's high-quality bar.
- Pioneer the use of cutting-edge AI tools to dramatically accelerate production timelines and experiment with fresh, automated, or interactive content formats.
- Design and execute data-driven growth tactics, lead-generation funnels, and scaled distribution mechanisms to accelerate subscriber acquisition within target B2B audiences.
- Analyze content performance metrics, behavioral trends, and external data sources to continuously optimize the editorial calendar and maximize audience lifetime value.
- Partner with internal product and regional marketing expert teams to ensure all stories are strategically aligned, highly accurate, and drive measurable product perception.