Entity:

Customers & Products

Job Family Group:

Marketing Group

Job Description:

At bp, we provide an excellent working environment and employee benefits such as an open and inclusive culture, a phenomenal work-life balance, tremendous learning and development opportunities to craft your career path, life and health insurance, medical care package and many others.

Role Purpose

Digital PU Lead has accountability for the execution, adoption, and success of digital tools in the market. Ensures digital products are localized, widely used, and aligned with business needs to drive efficiency and growth. Collaborate with product teams and leadership to deliver business outcomes.

Accountable for execution, implementation, adoption, and commercial success of tools
Ensure tools built by Central IT are localized and adopted by customers (distributors, workshops, B2B)
Inspire change at ground level - sales teams, channel partners, distributors, and customers
Lead digital transformation by prioritising, deploying, and scaling digital products that address customer experience
Ensure alignment with IT platforms, policies, and procedures
Support deployment of global platforms while addressing market-specific commercial, regulatory, and operational needs
Provide visibility across business priorities, digital strategy, technology investment, and adoption performance
Track commercial outcomes and identify efficiency improvements
Identify digital tools required for business continuity and improved operations
Work with product and technology teams and local business leaders to ensure solutions meet market needs and align with standards

Key Accountabilities

1. Core Responsibilities

PU Gatekeeper: Reviews digital projects (e.g., automated ordering tools) and adapts them for relevance, ensuring they work optimally within market conditions.
Adoption Lead: Drive adopting tools with sales teams, mechanics, and plant teams, helping shift from manual to technology driven futuristic ways of working.
Commercial Partner: Represents 'digital' within the India PU leadership team as a contributor to business growth and performance, not only as a support function.
Local Ecosystem Manager: Builds and leads partnerships with e-commerce and B2B platforms ((e.g., Amazon, B2B marketplaces) to expand outreach and improve customer access.

2. Portfolio Leadership

Own and lead the strategic direction of the market digital product portfolio across Customer, Consumer, Sales, and Marketing.
Align market priorities with global product roadmaps and enterprise digital strategy, and commercial goals and objectives
Drive portfolio governance, investment allocation, benefits planning and future planning and prioritisation for the market
Influence global decisions by articulating market-level business value, complexities & context, and commercial imperatives

3. Local Digital Solutions and Market Needs (CCM)

Proactively identify where digital solutions can improve efficiency, unlock value for both our customers and the business, and actively support growth across all channels, including commercial, regulatory or market requirements.
Implement local solution development, integration and deployment in partnership with global architecture, engineering and digital operations and CoE teams
Ensure all local solutions adhere to enterprise technology standards, security requirements, and long-term scalability

4. Global Product Rollout

Deployment of digital products within the market, ensuring readiness, compliance and operational acceptance
Resolve cross-market or cross-functional issues that impact delivery timelines, adoption or commercial performance
Serve as the primary market interface to global product teams, influencing product strategy, sequencing and delivery approaches

5. Global Leadership Engagement

Build trusted, senior-level partnerships across business leadership, Marketing, Sales, Finance and functions
Translate market strategy and business requirements into actions for product teams
Drive leadership alignment and collaboration between the market and digital outcomes

6. Product Adoption, Value Realisation and Performance

Clear adoption and value benchmarks to ensure impact is defined & measurable.
Ensure market insight feeds directly back into the roadmap, thereby addressing realistic customer friction points and aligns with commercial business priorities.
Drive sustained adoption, optimisation and utilisation of platforms and products across the market
Define & present status on product performance, user engagement and value delivery
Identify and champion opportunities to improve customer experience, efficiency, and commercial outcomes

What We Are Looking For

1. Experience

Minimum 15+ years’ large scale multi-region digital transformations or change initiatives
Shown leadership of handling digital portfolio deployments within fast-paced global environments
Shown success influencing senior executives and driving strategic alignment across multi-site global roles
Experience leading digital or transformation initiatives, working across global teams, markets, or regions driving projects, delivering business outcomes

2. Skills & Competencies

Strong background in digital, marketing technology, customer experience, or digital product delivery.
Practical experience leading local market implementation of global/regional digital platforms.
Ability to translate customer/consumer insight into clear requirements and product improvements.
Competence in digital analytics, customer mapping, and performance measurement.
Shown success working in matrix organisations with multiple global/regional partners.
Collaboration and articulation skills with ability to influence at senior levels.
Experience working with cross‑functional team structures (Marketing, Product, Technology, CX, Sales).
Organisational change capability, including training, communications, adoption, and customer readiness.
Ability to convert concepts into actionable plans.
Strong communication and presentation skills with leadership/gravitas
Self‑starter, able to operate independently and at pace.
Resilient, adaptable, and comfortable navigating organisational complexity and has the ability to deliver and lead cross‑functional teams
Proactive, solution‑oriented, and effective under pressure.
Proven track record to work in fast-paced global and cross-functional team

3. Education

Bachelor’s degree or equivalent experience in marketing, Business, Digital, or Technology-related field required
Professional certifications in digital marketing, product delivery, or agile methodologies are desirable

About bp

We support our people to learn and grow in a diverse and challenging environment. We believe that our team is strengthened by diversity. We are committed to crafting an inclusive environment in which everyone is respected and treated fairly.

There are many aspects of our employees’ lives that are meaningful, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, collaboration spaces in a modern office environment, and many others benefits.

Travel Requirement

Up to 25% travel should be expected with this role

Relocation Assistance:

This role is eligible for relocation within country

Remote Type:

This position is a hybrid of office/remote working

Skills:

Brand Management, Channel marketing activation, customer and competitor understanding, Customer Segmentation, Developing creative marketing content, Digital Fluency, Generating customer insights, Listening, market, Presenting, Sector, Using market research effectively, Writing skills

Legal Disclaimer:

We are an equal opportunity employer. We do not discriminate on the basis of protected characteristics like race, religion, color, sex, national origin, sexual orientation, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.

Digital Lead - Castrol India PU

Job Description

At bp, we provide an excellent working environment and employee benefits such as an open and inclusive culture, a phenomenal work-life balance, tremendous learning and development opportunities to craft your career path, life and health insurance, medical care package and many others.

Role Purpose

Accountable for execution, implementation, adoption, and commercial success of tools

Ensure tools built by Central IT are localized and adopted by customers (distributors, workshops, B2B)

Inspire change at ground level - sales teams, channel partners, distributors, and customers

Lead digital transformation by prioritising, deploying, and scaling digital products that address customer experience

Ensure alignment with IT platforms, policies, and procedures

Support deployment of global platforms while addressing market-specific commercial, regulatory, and operational needs

Provide visibility across business priorities, digital strategy, technology investment, and adoption performance

Track commercial outcomes and identify efficiency improvements

Identify digital tools required for business continuity and improved operations

Work with product and technology teams and local business leaders to ensure solutions meet market needs and align with standards

Key Accountabilities

1. Core Responsibilities

PU Gatekeeper: Reviews digital projects (e.g., automated ordering tools) and adapts them for relevance, ensuring they work optimally within market conditions.

Adoption Lead: Drive adopting tools with sales teams, mechanics, and plant teams, helping shift from manual to technology driven futuristic ways of working.

Commercial Partner: Represents 'digital' within the India PU leadership team as a contributor to business growth and performance, not only as a support function.

Local Ecosystem Manager: Builds and leads partnerships with e-commerce and B2B platforms ((e.g., Amazon, B2B marketplaces) to expand outreach and improve customer access.

2. Portfolio Leadership

Own and lead the strategic direction of the market digital product portfolio across Customer, Consumer, Sales, and Marketing.

Align market priorities with global product roadmaps and enterprise digital strategy, and commercial goals and objectives

Drive portfolio governance, investment allocation, benefits planning and future planning and prioritisation for the market

Influence global decisions by articulating market-level business value, complexities & context, and commercial imperatives

3. Local Digital Solutions and Market Needs (CCM)

Proactively identify where digital solutions can improve efficiency, unlock value for both our customers and the business, and actively support growth across all channels, including commercial, regulatory or market requirements.

Implement local solution development, integration and deployment in partnership with global architecture, engineering and digital operations and CoE teams

Ensure all local solutions adhere to enterprise technology standards, security requirements, and long-term scalability

4. Global Product Rollout

Deployment of digital products within the market, ensuring readiness, compliance and operational acceptance

Resolve cross-market or cross-functional issues that impact delivery timelines, adoption or commercial performance

Serve as the primary market interface to global product teams, influencing product strategy, sequencing and delivery approaches

5. Global Leadership Engagement

Build trusted, senior-level partnerships across business leadership, Marketing, Sales, Finance and functions

Translate market strategy and business requirements into actions for product teams

Drive leadership alignment and collaboration between the market and digital outcomes

6. Product Adoption, Value Realisation and Performance

Clear adoption and value benchmarks to ensure impact is defined & measurable.

Ensure market insight feeds directly back into the roadmap, thereby addressing realistic customer friction points and aligns with commercial business priorities.

Drive sustained adoption, optimisation and utilisation of platforms and products across the market

Define & present status on product performance, user engagement and value delivery

Identify and champion opportunities to improve customer experience, efficiency, and commercial outcomes

What We Are Looking For

1. Experience

Minimum 15+ years’ large scale multi-region digital transformations or change initiatives

Shown leadership of handling digital portfolio deployments within fast-paced global environments

Shown success influencing senior executives and driving strategic alignment across multi-site global roles

Experience leading digital or transformation initiatives, working across global teams, markets, or regions driving projects, delivering business outcomes

2. Skills & Competencies

Strong background in digital, marketing technology, customer experience, or digital product delivery.

Practical experience leading local market implementation of global/regional digital platforms.

Ability to translate customer/consumer insight into clear requirements and product improvements.

Competence in digital analytics, customer mapping, and performance measurement.

Shown success working in matrix organisations with multiple global/regional partners.

Collaboration and articulation skills with ability to influence at senior levels.

Experience working with cross‑functional team structures (Marketing, Product, Technology, CX, Sales).

Organisational change capability, including training, communications, adoption, and customer readiness.

Ability to convert concepts into actionable plans.

Strong communication and presentation skills with leadership/gravitas

Self‑starter, able to operate independently and at pace.

Resilient, adaptable, and comfortable navigating organisational complexity and has the ability to deliver and lead cross‑functional teams

Proactive, solution‑oriented, and effective under pressure.

Proven track record to work in fast-paced global and cross-functional team

3. Education

Bachelor’s degree or equivalent experience in marketing, Business, Digital, or Technology-related field required

Professional certifications in digital marketing, product delivery, or agile methodologies are desirable

About bp

We support our people to learn and grow in a diverse and challenging environment. We believe that our team is strengthened by diversity. We are committed to crafting an inclusive environment in which everyone is respected and treated fairly.

There are many aspects of our employees’ lives that are meaningful, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, collaboration spaces in a modern office environment, and many others benefits.

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