Marketing Manager

SUMMARY:

Reporting to the Group President, the Marketing Manager is responsible for leading Lithion’s marketing activities, shaping and maintaining the company’s brand identity, and driving measurable marketing outcomes with a strong focus on lead generation, campaign performance, and pipeline growth.

DIRECT REPORTS:

• Marketing Coordinator 

KEY RESPONSIBILITIES & DUTIES: 

• Develops and executes a content strategy that aligns with our brand identity, target audience, and marketing objectives
• Own and execute lead generation activities, ensuring content and campaigns drive measurable engagement and pipeline growth
• Manage external marketing agencies and partners, ensuring alignment with brand guidelines, messaging, and commercial objectives
• Create engaging, high-quality written content for multiple platforms, including website, social media, campaigns, and marketing material
• Oversee SEO strategy and website optimization to increase organic traffic and conversions
• Designs visually appealing graphics and assets to accompany written content, including social media posts, infographics, and illustrations, etc.
• Manage and optimize content across digital platforms, ensuring consistency, quality, and effectiveness
• Manages content calendars, schedules, and workflows to ensure the timely and consistent delivery of content
• Own execution of digital marketing campaigns, including social media, email, and website initiatives
• Conducts research and stays updated on industry trends, competitors, and audience preferences to inform content creation strategies
• Track and report content performance using analytics tools and make data-driven decisions to optimize content effectiveness and improve performance
• Work closely with cross-functional teams (marketing, sales, product, engineering) to develop accurate and relevant content.
• Own and manage the CRM system, ensuring accurate tracking of leads, campaign performance, and pipeline visibility
• Performs other duties outside their scope of work as assigned and required

QUALIFICATIONS & COMPETENCIES:

• Associate’s degree in Marketing, Communications, Journalism, Design, or a related field (or equivalent experience)
• 3–5 years’ proven experience in marketing, including content creation, copywriting, and digital marketing, ideally within a B2B or technical environment 
• Strong writing and storytelling skills, with the ability to adapt writing style for different audiences and platforms
• Proficiency in content creation tools and platforms, such as content management systems, graphic design software, and social media scheduling tools
• Strong understanding of digital marketing principles, SEO best practices, and content analytics
• Basic graphic design skills with knowledge of visual composition, typography, and image editing
• Excellent organizational skills with the ability to manage multiple projects, meet deadlines, and work independently
• Creative mindset with a passion for staying updated on industry trends and exploring innovative content formats
• Proactive, hands-on approach with a focus on execution and continuous improvement
• CRM management experience 
• Must be able to read, write, and speak/understand English fluently

WORK ENVIRONMENT & PHYSICAL REQUIREMENTS:

This role is conducted in an office environment requiring some or all of the following:

• Prolonged periods of sitting at a desk or workstation
• Repetitive hand and arm movements 
• Occasional lifting to 50lbs may be required
• Frequent reaching, grasping, pushing or pulling, bending or twisting motions
• Walking short distances and standing for meetings or other office activities