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Job Description
Motivate Account Executives (AE) to sell UL/XR solutions by informing them about products, competition, positioning and marketing. Responsible for the Ultrasound (UL) and X-Ray (XR) bookings and billings performance within the assigned region. Also, must assist Region VP and VP UL/XR in achieving established gross margin targets for the UL/XR product line. Provide the UL and XR Business Unit with competitive information, market trends, sales and service pricing, training needs and the like. Develop and implement market penetration strategies that will increase regional UL/XR sales and revenue. Leverage competitive analysis and market research to develop sales strategies that will ensure UL/XR sales success. Provide direct supervision to the field UL/XR Regional Business Managers for the assigned region. Work closely with the Sales Training department to develop sales training material and programs to enhance the UL/XR knowledge of the assigned region sales teams. Create and deliver high-impact UL/XR sales presentations when needed. Work closely with Regional Financial Manager to drive financial solutions with the UL/XR Regional Business Management team. Attend regional meetings to support UL/XR Regional Business Manager product/sales strategy presentations and training needs. Provide regional field support for large, strategic customers and significant transactions, including IDNs, academics, and luminaries. This support may include setting sales strategies, delivering the product presentations, or being part of the site visits. Work closely with the Strategic Business Group team to drive UL/XR strategies within assigned region.