Creative Partner Strategy & Ops - LATAM

The LATAM Creative Products & Operations team is responsible for helping brands win on TikTok by scaling high-performing advertising solutions through two powerful approaches: TikTok One, a suite of creator-led solutions that connect brands with the best creative ecosystem at scale; and TikTok Symphony, TikTok's GenAI-powered suite that enables brands to produce and optimize content through artificial intelligence.

As our partner ecosystem and product portfolio continue to grow, ensuring partners are well-enabled, commercially active, and delivering quality outcomes for advertisers has become a critical priority. The Partner Strategy & Operations function plays a key role in bridging global product strategy and regional execution — ensuring LATAM partners are not just enrolled in TTCX, but are active, well-enabled GTM participants that continuously grow their business through the platform.

Creativity is the soul of advertising. Creative Product Operations Team helps empowering and inspiring advertisers, creators, and other 3rd parties in the ecosystem to create and deliver the best engaging creative experiences to end users.

Responsibilities: Partner Supply, Growth & GTM

• Own the regional supply-side GTM strategy for TTCX — defining how the product is positioned, messaged, and brought to market through the partner channel in LATAM
• Translate global TTCX product strategy and updates into regional partner GTM plans that reflect LATAM market dynamics and partner needs
• Develop partner-facing GTM materials, messaging frameworks, and enablement playbooks that help partners understand the product, adopt the platform, and grow their business within TTCX
• Own the regional TTCX partner program strategy, including partner tiering, qualification criteria, and onboarding frameworks
• Identify supply gaps across markets, verticals, and content formats, and design partner recruitment and activation programs to close them
• Drive growth of the active partner base and ensure continuous improvement of partner participation and output quality
• Gather and synthesize partner feedback to inform program improvements and product priorities

Delivery & Operational Excellence

• Own end-to-end service quality for the TTCX partner ecosystem — ensuring partners understand and consistently meet TikTok's standards
• Build and maintain operational documentation, SOPs, workflows, and training materials to improve partner reliability and efficiency
• Ensure alignment between partner contracts, program terms, and evolving product requirements — coordinating with Legal and Finance as needed
• Design and manage a scalable partner education program, including onboarding, ongoing enablement materials, and platform training sessions

Monetization & Performance

• Analyze partner performance, campaign delivery, and revenue contribution to identify optimization opportunities
• Develop and present Quarterly Business Reviews (QBRs) with partners and internal stakeholders, translating performance data into strategic recommendations
• Troubleshoot partner-facing platform issues, campaign delivery challenges, and escalations — working cross-functionally to resolve them efficiently
• Partner with Product team to improve partner incentives and campaign outcomes

Data & Insights Own, track and analyze key ecosystem metrics, including:

• Touched revenue and campaign volume generated through TTCX partners
• Volume of campaigns activated and content pieces delivered
• Content usage rates and creative performance outcomes
• Partner CSAT and service quality scores
• Partner tier distribution and program health indicators
• Translate data into actionable insights that drive partner strategy, program design, and stakeholder communication.

Cross-Functional Partnership

• Partner with Product, CPS, Sales, AdEx, Comms, Legal, and Finance teams to ensure the TTCX partner ecosystem is aligned with business goals and compliance requirements
• Represent LATAM partner ecosystem insights in global product discussions and program reviews
• Educate partners on TikTok One products, monetization programs, and platform best practices — including

GenAI-powered solutions via Symphony

• Support the launch and testing of new partner-facing initiatives and product updates across the region

Minimum Qualification(s):

• 5+ years of experience in partner strategy, supply-side GTM, product marketing, or ecosystem management in digital advertising, marketing technology, or a related field.
• Proven experience owning or contributing to GTM strategy directed at a partner, supplier, or channel ecosystem focused on partner adoption and enablement.
• Strong track record of driving product adoption and education with external partners, translating complex platform capabilities into clear, compelling value propositions for a supply-side audience.
• Ability to build and manage strategic relationships with external partners, agencies, or vendors at scale.
• Experience designing and executing partner education and enablement programs, including onboarding journeys, training, and GTM playbooks targeted at partners.
• Strong cross-functional collaboration skills, with experience working across Product, Sales, Legal, Finance, and Operations teams.
• Fluency in Portuguese and Spanish is required communicate effectively with stakeholders across LATAM markets. English fluency is required for internal communication.

Preferred Qualification(s):

• Ability to leverage business insights and performance data to develop QBRs, identify growth opportunities, and drive partner accountability.
• Comfortable working in a fast-paced environment with evolving products and pilot programs.
• Experience working across multicultural teams and markets, with sensitivity to regional differences in business culture and communication