Senior Vice President, Marketing and Product

The Senior Vice President (SVP) of Marketing and Product is a critical member of the executive leadership team, responsible for building and executing Koroseal’s go-to-market strategy through an integrated approach to brand, product, and sourcing. This leader ensures the organization brings a clear and compelling message to market, supported by a differentiated product portfolio and enabled by a high-performing distributed product sourcing strategy. With oversight of marketing, product development, and purchasing, this role connects market insight to execution, driving growth, margin expansion, and long-term competitive advantage. This position reports directly to the Chief Executive Officer, is based onsite at the Medina corporate office, and requires approximately 10-15% domestic and international travel.   Key Responsibilities Go-to-Market & Brand Leadership Build and lead the company’s go-to-market strategy, ensuring alignment across marketing, product, and sales Define brand positioning and messaging that clearly articulates value and differentiation in the market Lead the development of a modern, digitally enabled marketing strategy, including web, content, and data-driven demand generation Oversee demand generation, content strategy, and commercial enablement to drive revenue growth Ensure consistent brand execution across all customer touchpoints Leverage data and analytics to continuously evaluate and refine marketing effectiveness Enterprise Product & Portfolio Strategy Define and lead the enterprise product strategy across product lines Shape a differentiated, market-driven portfolio aligned to customer needs, design trends, and growth priorities Oversee product lifecycle management, ensuring disciplined decisions around introduction, optimization, and rationalization Translate market, customer, and competitive insights into actionable portfolio strategies Distributed Product Sourcing & Commercial Strategy Lead the strategy for distributed product sourcing, positioning it as a core driver of go-to-market success Identify, evaluate, and develop supplier partnerships that enhance the product portfolio and strengthen market position Align product selection, pricing, and supplier strategy with margin and growth objectives Establish performance expectations and accountability with suppliers related to quality, reliability, and innovation Monitor market trends and proactively evolve the distributed product offering Cross-Functional Leadership & Execution Partner with Sales leadership to align go-to-market and product strategies with customer and channel opportunities Collaborate with Operations and Supply Chain to ensure product availability and execution readiness Work closely with Finance to drive pricing strategy, margin optimization, and forecasting accuracy Ensure alignment across functions to deliver a seamless and consistent customer experience Organizational Leadership Build and develop high-performing leadership teams across marketing, product, and purchasing Establish clear priorities, accountability, and performance standards Foster a culture of ownership, collaboration, and continuous improvement Serve as a strategic advisor and thought partner to the CEO and executive leadership team All other duties as assigned.  Skills & Qualifications Bachelor’s degree required; MBA or equivalent advanced degree strongly preferred 15+ years of progressive leadership experience across marketing, product management, sourcing, or broader commercial functions Proven executive-level commercial leadership experience, with a track record of driving revenue growth, market share expansion, and margin improvement Direct ownership of P&L performance, with demonstrated ability to make strategic tradeoffs across pricing, product mix, cost structure, and investment priorities Experience building and executing integrated go-to-market strategies in a B2B environment Strong background managing complex product portfolios, including both manufactured and distributed or third-party product lines Demonstrated success aligning product, brand, and sourcing strategies to deliver competitive differentiation Experience leading and developing multi-functional teams, including senior leaders, across marketing, product, and purchasing Strong financial and business acumen, with deep understanding of pricing strategy, cost drivers, and profitability levers Ability to operate at both strategic and operational levels, translating vision into disciplined execution Proven ability to influence at the executive and board level, build alignment, and lead through change Must be able to walk and sit for long periods of time, ability to lift up to 20lbs safely    Koroseal Total Rewards:  Vacation time, personal time, and 11 paid holidays Medical, Dental and Vision Insurance including a Flexible Savings Account Company paid Short Term Disability & Life Insurance with supplemental options available for employees 401(k) with company match  Paid training and career development  Employee well-being benefits including robust EAP offering  Company events