Job Description
Company description At Spark Foundry, we bring HEAT to brands: Higher Engagement, Affinity, and Transactions. Throughout our rich history, we’ve taken pride in our ongoing legacy of and commitment to constant evolution. It’s in our DNA to evolve. By melding the spirit of a startup and the soul of a powerhouse across our business, we aim to bring modern heat to brands – the kind of heat that arises at the intersection of startup and powerhouse; of data and content; of art and science; of old and new. Energy and innovation fuel our startup spirit, while the unrivalled marketplace clout, exclusive partnerships, and global practice capabilities we have at our disposal as a full-service Publicis Media agency deliver our powerhouse soul for our clients. Overview We are looking for a strategic and detail-oriented professional to join our team as a Manager – Mainline Media Planning. The role involves developing integrated media plans across traditional channels, ensuring effective media strategy, optimal budget allocation, and seamless campaign execution for leading brands. Responsibilities Key Responsibilities Develop and execute mainline media plans across channels such as TV, Print, Radio, Cinema, and Outdoor (OOH) Understand client business objectives and translate them into effective media strategies and recommendations Conduct market, audience, and competitor analysis to support planning decisions Work closely with buying, activation, strategy, and client servicing teams for campaign execution and delivery Prepare media plans, rationale documents, flowcharts, and post-campaign analyses Manage media budgets, scheduling, release planning, and performance tracking Coordinate with media owners/vendors for proposals, negotiations, and campaign requirements Lead client discussions and present media strategies, campaign plans, and performance updates Mentor and guide junior team members within the planning team Stay updated on media consumption trends, market insights, and industry developments Qualifications 4–7 years of relevant experience in Mainline / Traditional Media Planning Prior agency experience preferred Strong understanding of media planning principles across offline/traditional channels Additional information Strong knowledge of: TV Planning Print Planning Radio & OOH media planning Media research and audience measurement tools Proficiency in media planning tools/software (e.g., BARC, IRS, TAM, RAM where applicable) Strong analytical and presentation skills Excellent stakeholder and client management abilities Ability to manage multiple brands and campaigns simultaneously Strong communication and collaboration skills
4–7 years of relevant experience in Mainline / Traditional Media Planning Prior agency experience preferred Strong understanding of media planning principles across offline/traditional channels
Key Responsibilities Develop and execute mainline media plans across channels such as TV, Print, Radio, Cinema, and Outdoor (OOH) Understand client business objectives and translate them into effective media strategies and recommendations Conduct market, audience, and competitor analysis to support planning decisions Work closely with buying, activation, strategy, and client servicing teams for campaign execution and delivery Prepare media plans, rationale documents, flowcharts, and post-campaign analyses Manage media budgets, scheduling, release planning, and performance tracking Coordinate with media owners/vendors for proposals, negotiations, and campaign requirements Lead client discussions and present media strategies, campaign plans, and performance updates Mentor and guide junior team members within the planning team Stay updated on media consumption trends, market insights, and industry developments