Senior Manager / Director CRM – Commercial Practice (m/f/d)
Job Description
AURELIUS WaterRise (Operations Advisory) team is a close-knit team of advisors with deep functional expertise and long-standing management experience. They support value creation in portfolio companies through effective and hands-on project and change management in the areas of Procurement, Operations, Commercial, Digital, Finance, Legal & Tax as well as People & Organization.
We are looking for you in one of the following offices: Amsterdam, London or Munich as a
Senior Manager / Director CRM – Commercial Practice (m/f/d)
to further strengthen our in-house ‚Commercial Practice‘ partners with our portfolio companies to optimise and realign their commercial and go-to-market functions. The team works across key top-line growth levers, including sales, pricing, and customer relationship management, and related areas.
Key Responsibilities
Shape and execute the global CRM and client strategy, aligning commercial goals, customer insights, and lifecycle stages to drive engagement, retention, and predictable growth
Bridge business requirements and CRM solution design, ensuring data, processes, and technology align to enable consistent, insight driven customer experiences across all touchpoints
Lead cross functional adoption and change, embedding CRM driven behaviors, performance tracking, and commercial enablement across teams and regions
Perform due diligence tasks on acquisitions to our portfolio
Implement quick check analyses for optimization potential of portfolio companies after the acquisition
Lead and inspire portfolio company employees through critical transformations with the required sensitiveness and speed
Profile
Economics, business (or equivalent) university degree
8+ years experience in (strategy) consulting as well as experience in a leading commercial role in industry, start-up or private equity environment
Experience in global customer strategy, CRM, or client development across multibrand portfolios across various industries (B2B/B2C)
Proven track record in shaping and executing CRM and clienteling strategies that elevate customer experience, engagement, and loyalty.
Strong ability to turn customer insights into commercial actions, leveraging CRM tools and data to drive measurable impact.
Ability to operate effectively in fast-paced environments and in matrix organizations, with exposure to senior leadership and decision makers
Project management experience and knowledge of methodologies and tools
Change manager with strong affinity for technology
Able to thrive in autonomous and ambiguous environments, pragmatic and hands-on mentality
Excellent communication skills as well as strong analytical and implementation skills; ability to translate complex CRM concepts into clear business impact
Willingness to travel as required (in general 3-4 days / week on site)
Fluent in English, further language skills are welcome