Field Sales Associate - Military Segment (Mid-Atlantic US)
Job Description
Join us as we empower the world to work out, creating healthier lives together.
Life Fitness and Hammer Strength are seeking a motivated, early-career professional to join the team as a Field Sales Associate supporting the U.S. Military segment.
This field-based role (typically 3+ days per week on-site) supports installations across the East Coast, with a primary focus on the DC–Northern Virginia to Norfolk corridor. Candidates based in DC, Northern Virginia, or Norfolk are strongly preferred, given the territory alignment.
The position offers hands-on sales training and mentorship, with meaningful engagement across military installations and partners. It aligns closely with our core values—putting customers first, collaborating as one team, and driving innovation in fitness.
Key Responsibilities
Support sales efforts across military installations and partners within the DC–Norfolk corridor and broader East Coast military network
Navigate structured purchasing and procurement processes with guidance from the team
Build and maintain relationships with key stakeholders across multiple installations
Support opportunities tied to facility upgrades, refresh cycles, and new builds
Maintain strong organization and documentation across sales opportunities
Consistently follow up to manage relationships and foster long-term customer connections
Qualifications & Requirements
1–2 years of experience in sales or customer-facing roles (preferred)
Strong organization, attention to detail, and follow-through
Interest in long-term career development within government, military, or structured selling environments
Ability to manage longer timelines and multiple stakeholders
Based within or willing to travel consistently throughout the DC–Norfolk corridor
Prior military service, federal agency experience, or familiarity with secure, highly structured environments (strongly preferred)
Comfortable complying with security protocols, background checks, and base access requirements
Ability to operate professionally within established chain-of-command structures
Additional Information
We welcome transitioning service members and veterans. The skills required for this role align closely with individuals from the following occupational specialties:
Army / USMC: 79R, 79T, 92Y, 92A, 42A, 8411, 3043, 0111
Air Force: 8R000, 2G0X1, 3F5X1
Navy: LS, NC, PS
Candidates from all occupational specialties with strong organizational and relationship-building skills are encouraged to apply.
#MOS79R #MOS79T #MOS92Y #MOS92A #MOS42A #MOS8411 #MOS3043 #MOS0111 #AFSC8R000 #AFSC2G0X1 #AFSC3F5X1 #NavyLS #NavyNC #NavyPS
#LI-REMOTE
At Life Fitness / Hammer Strength, we think customer first, play as one team, and raise the bar on fitness innovation—in the gym and in every corner of our facilities. We persevere and get it done, with a clear purpose to inspire each other to live healthier lives. If you’re ready to bring out the best in people while powering the future of fitness manufacturing, we invite you to apply.
Want to take the next step in your career? Life Fitness / Hammer Strength takes pride in our talented employees and believes in providing opportunities for further growth and advancement. We encourage you to test your strengths, push your limits, and unleash your potential. If you feel the position is right for you, we invite you to apply. We’ll work with you closely to support you throughout the hiring process. If your CV/ resume shows that your skills and experience have synergy with the job description, then we’ll hop on a call to get to know you and your experience and discuss the position in more detail. If it’s not the right opportunity this time, we’ll always let you know.
Life Fitness / Hammer Strength offers a comprehensive package of benefits for full-time team members, including, but not limited to: a 401(k) savings plan with 4% employer match; medical, dental and vision insurance, parental, medical and military leaves of absence, paid time off, including 12 paid holidays throughout the calendar year, paid vacation days beginning at 13 days annually, paid sick leave as provided under state and local paid sick leave laws, company paid short-term disability and optional long-term disability, health savings account, health care and dependent care reimbursement accounts, employee and dependent life insurance and supplemental life and AD&D insurance, hospital indemnity; identity protection, legal services, adoption assistance, tuition assistance, commuter benefits, employee discounts, and an employee assistance program that includes free counseling sessions. Eligibility for benefits is governed by the applicable plan documents and policies.
Life Fitness / Hammer Strength is an equal opportunity employer. All qualified applicants, including individuals with disabilities and protected veterans, are encouraged to apply. Life Fitness / Hammer Strength complies with all applicable federal, state, and local laws regarding employment, recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state, or local laws.
There continues to be a significant increase in phishing attempts across all industries where fraudsters are impersonating real employees and sending fictitious job offers to applicants in a scheme to obtain sensitive information. Please note that Life Fitness/Hammer Strength will never ask for your financial information at any part of the interview process, including the post-offer stage, and will only correspond through “@lifefitness.com” or "@indoorcycling.com" domain email addresses or “[email protected]” for U.S. opportunities.
Life Fitness/Hammer Strength does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors.