Job Description
Job Description
Key Responsibilities
- Own day-to-day administration of HubSpot, including contact enrichment, list segmentation, workflow design and optimization, user management, and campaign performance reporting.
- Execute account-based marketing programs in coordination with sales personnel and real estate brokers, from target list intake through content deployment and follow-up reporting.
- Manage the company's WordPress and Elementor website, including routine content updates, page builds, and coordination with the external website vendor on larger initiatives.
- Administer the web hosting environment, including cPanel server configuration and Cloudflare DNS, caching and security settings, in coordination with the external website vendor.
- Support and execute technical SEO, structured data and Google tagging implementation across the company website, while helping develop the company’s approach to AEO and AI-driven search visibility.
- Support the development of marketing content and assets, including case studies, thought leadership pieces and blog articles, in collaboration with internal stakeholders and subject matter experts.
- Bachelor's degree in marketing, communications, information technology or a related field, or equivalent work experience.
- 2-4 years of experience in a digital marketing, marketing operations or marketing technology role.
- Experience in or exposure to the commercial real estate industry is a plus, but not required.
- Advanced proficiency in HubSpot, including workflow configuration, list and segmentation management, reporting and user administration.
- Strong working knowledge of WordPress and Elementor in a production environment.
- Working knowledge of web hosting infrastructure, including cPanel and Cloudflare, sufficient to manage and troubleshoot a company-owned website.
- Proficiency in HTML and CSS.
- Demonstrated experience applying SEO and AEO best practices, including on-page optimization, structured data and Google tagging.
- Demonstrated ability to apply AI-powered tools to marketing workflows, including content ideation, drafting and process efficiency.
- Proficiency in Microsoft Office Suite, particularly PowerPoint and Word.
- Experience with Adobe Creative Suite is a plus, but not required.
- Comfortable engaging directly with US-based brokers, sales personnel and leadership stakeholders, including soliciting input, clarifying requirements and following up independently to move work forward.
- Strong written and verbal communication skills, with the ability to collaborate effectively across cross-functional and geographically distributed teams.
- Proven ability to manage multiple projects simultaneously, prioritize tasks and meet deadlines in a fast-paced environment.
- Keen attention to detail and commitment to producing high-quality, accurate work.
- Proactive self-starter who takes initiative and works independently without constant direction or supervision.
- General office-based role with extended computer use up to 8 hours per day. Regularly required to talk, hear and use hands for typing and communication. Visual abilities required for reading printed materials and computer displays.
