Associate Media Director, Paid Social

We are Noble People. A modern creative media agency. We develop original, bold and provocative media ideas for some of the most exciting brands in the world.

Media ideas that aren’t media. Media that isn’t boring. Brand ideas that people love.

We do communications strategy, media planning and buying, and reporting and optimization – but with a lens that respects creativity and without the nonsense that comes along with most media agencies. We are passionate, transparent, and values-driven. We strip out the old rules, find smarter ways to make an impact, and take a modern, innovative approach to media – always through a creative lens.

The Associate Performance Director has deep expertise in B2B paid social. This is a critical, strategic role that helps us show up powerfully across both new and existing B2B accounts. The ideal candidate will have grown up in the paid social world, has robust experience with account-based marketing (ABM), and can toggle between high-level strategy and technical execution, especially in B2B-specific environments like LinkedIn Lead Gen. You’ll work across a range of industries and be instrumental in expanding our footprint in the B2B space.

Key Responsibilities (other duties as assigned)

• Lead B2B social strategy and execution across all relevant platforms, with a focus on LinkedIn, Meta, X, and YouTube.
• Architect ABM-driven paid social programs from planning through performance analysis.
• Manage day-to-day client relationships and expectations, acting as a trusted advisor on all things B2B social.
• Translate client goals into scalable and measurable paid social media strategies.
• Design and oversee implementation of LinkedIn Lead Gen campaigns, including creative best practices, audience strategy, form creation, and performance tracking.
• Collaborate closely with analytics and activation teams to implement effective measurement plans tied to B2B KPIs like MQLs, SQLs, pipeline, and ROI.
• Lead internal education sessions and documentation to scale B2B paid social expertise across the agency.
• Stay on top of emerging tools, platforms, and techniques in the B2B paid social space, bringing innovation to our clients.
• Mentor and manage a team of junior paid social planners and buyers.