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Job Description
- Solve complex business challenges using predictive modeling, helping clients navigate shifting industry measurement standards and alternatives.
- Consult as an industry advocate to prove total media value by triangulating incrementality experiments, MMM, and attribution methodologies.
- Foster relationships across client marketing, analytics, finance, and strategy teams, challenging the status quo and influencing decision-makers through compelling visual/verbal data stories.
- Develop and executes comprehensive measurement plans under external client sponsorship, partnering with internal and external product, research, and specialist teams to deliver full analytical capabilities.
- Help customers navigate the shift to an AI-first marketing era leveraging Google AI/ML solutions, while clearly quantifying investment value.