Job Description
ROOF ABOVE
Roof Above is NC’s most comprehensive homeless service provider. Our mission is to unite our community to end homelessness, one life at a time. Focusing on individuals experiencing homelessness, Roof Above offers everything from street outreach to shelter to Rapid Rehousing to Permanent Supportive Housing. Roof Above’s services and programs reach over 1,400 individuals every day across nine campuses in Charlotte.
POSITION SUMMARY
The Marketing and Communications Manager is responsible for coordinating and managing the production and execution of Roof Above’s marketing and communications initiatives. Serving as a central project manager for the Communications team, this position ensures that marketing and communications projects move efficiently from concept through completion. Reporting to the Director of Communications, the Marketing and Communications Manager supports the discovery, planning, and development of a robust communications pipeline that advances organizational priorities, program visibility, and philanthropic engagement. This role works closely with internal teams across the organization to identify communications needs, translate those needs into actionable projects, and schedules deliverables within a comprehensive communications calendar.
ESSENTIAL FUNCTIONS
- Manage and maintain the organization’s comprehensive communications calendar, ensuring alignment across marketing, development, programming, and organizational priorities, including internal and external newsletters.
- Support the Director of Communications as the primary project manager for communications initiatives, coordinating timelines, deliverables, and workflows from concept through final production.
- Execute social media content calendar, coordinate post scheduling using a scheduling tool, and maintain responsive communication with followers through comments and direct messages.
- Support communications and volunteer teams with collaboration of community education requests management, calendar coordination, and education collateral needs.
- Organize and maintain a library of print and digital marketing collateral, ensuring materials are current, accessible, and aligned with brand standards.
- Collaborate with internal teams to identify communications needs, clarify project objectives, align calendars, and develop clear scopes of work for marketing and communications initiatives.
- Coordinate the development and production of marketing collateral, including print materials, digital content, event materials, fundraising campaigns, and storytelling assets.
- Track project progress, deadlines, and deliverables to ensure timely completion and consistent quality across all communications initiatives.
- Manage and refine internal intake processes for communications requests, ensuring projects are prioritized appropriately and scheduled within the communications pipeline.
- Assist in collecting data and reporting on communications performance to inform future marketing strategies and initiatives.
- Support cross-department collaboration to ensure communications efforts accurately reflect program outcomes, community impact, and organizational priorities.
Perform additional communications and marketing duties as assigned by the Director of Communications
EDUCATION, EXPERIENCE AND SKILLS REQUIRED
- Bachelor's degree in communications, journalism, marketing, or relevant field
- Excellent interpersonal written, oral, and communication skills
- In-depth knowledge of digital and social media and channels
- Strong organizational skills with an ability to manage multiple projects
- Flexibility and adaptability are a must
- Ability to work with diverse constituencies and commitment to collaboration and team-building
- Some nights or weekends required
PROGRAM OVERVIEW
The Roof Above Philanthropy team raises more than $10 million each year, across thousands of community supporters, to sustain the programs and services that help our neighbors experiencing homelessness move toward stability and housing. Through strong partnerships with individuals, congregations, corporations, and foundations across the region, the team mobilizes broad community support and engagement.
We recognize that Roof Above delivers the most comprehensive continuum of homelessness services in North Carolina. In response, our Philanthropy team is committed to building a best-in-class culture of generosity — one defined by trust, transparency, and deep accountability to our supporters. Together with our partners, we work to inspire sustained investment in a mission that calls our community forward: ending homelessness, one life at a time.
WORKING ENVIRONMENT
Individuals must be able to work with limited supervision, embrace a fast-paced environment, and be comfortable around diverse individuals, including persons with mental illness and substance-use issues.
The Philanthropy Team’s offices are located at Roof Above’s Day Services Center.
Position requires being on campus most days.
OTHER REQUIREMENTS
- Must possess a current and valid driver’s license, clean driving record, and ability to be insured on the agency’s automobile policy.
- Must be able to drive agency-owned vehicles, including passenger vans.
- Must be able to lift 25-30 lbs.
- Perform other duties as assigned.
OUR VALUES:
Heart for the Work
- We choose this work and embrace this place.
- We practice radical compassion.
- We each do our unique part to end homelessness.
Solution-Oriented
- Grounding ourselves in what we know, we imagine what is possible.
- We are intentional about getting the right people involved, and we move towards effective action.
- We are exhaustive in our search for solutions.
Bring Our Best
- We practice self-care, self-awareness, and safety.
- We recognize what we need to let go of to move forward.
- We exercise diligence and grit.
Value Others
- We honor the profound worth of each life, and our work reflects it.
- We meet people where they are and approach others with genuine curiosity.
- We know we can’t do it alone. We are stronger and smarter together.
Roof Above is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees