Senior Media Manager

Overall Job Description:

• Lead annual media master plan development-based media Objective &Strategy

-develop master plan based on aligned KPI and budget

-monthly tracking and adjust media budget via finance forecast window

• Lead monthly buying brief development

--create media buying brief to Mediatools based on monthly window

-prepare all materials ensure campaign start on time

-develop campaign brief and work with AOR/BO to define the right vendor

• Lead media execution excellence

-ensure media plan is well executed based on timeline and KPI

-closely monitoring campaign delivery status, get support from BO for any delivery issue

-ensure stewardship compliance

• By media format optimization to improve media efficiency

-by media platform buying model optimization

-Optimize digital effectiveness and efficiency via P&G in-house digital planning tool

• Lead Emedia - outsite media (Unidesk, JD direct buy, JD smart, etc) End to End planning

-Mix recommendation, by content optimization

-work with TP/buying agency on buying execution

• Thought leadership on integrated “one-media” at a scaled and synergized way, link media performance across imedia, social, performance media directly to penetration/ user sufficiency/ search volume

-design learning plan and execute with excellence

-analytic on one media performance tracking system follow guidance from capability team and technical team

Qualification Required:

• 1. 4 years+ experience in media plan and execution either from FMCG or from media agency.
• Strong knowledge of medial space and is able to integrate various platform thinking seamlessly.
• Strong analytical skills, attention to details and numerical accuracy
• Able to lead day-to-day media operations with media agencies and internal stakeholders
• Able to manage multiple internal client and operate in fast moving environment
• Has experience on Ecom media and social planing is preferable