Job Description
DTC Health Tech | Remote (US-based)
We're building a brand that millions of people will trust with their health. Now we need the person to lead it.
This is not a blank-canvas role. There's an existing team, established channels and ongoing programmes. What we need is someone who can walk in, assess what's working, earn trust quickly and raise the bar — without tearing down what's already there.
What you'll own
Brand strategy and positioning across the US market (primary) and international (secondary)
A TV-focused upper funnel brand campaign extending to YouTube and connected video
The full influencer and KOL function — nano through celebrity, wellness through clinical/HCP
Earned media, PR and journalist relationships across health, wellness and consumer lifestyle
Organic social strategy with a clear point of view on where the brand belongs
Strategic partnerships and conference programme with measurable ROI
The brand marketing budget — built, defended and adapted under pressure
What we're looking for
At least 8 years in brand marketing and at least 3 in a senior leadership role. DTC or consumer health/wellness background is strongly preferred — and US market expertise is non-negotiable.
You set strategy and execute it personally. You're as comfortable pulling a data report as giving creative direction. You've inherited teams before and made them better. You know how to build influencer programmes that perform beyond last-click and you have existing media relationships you can activate from day one.
Startup or scale-up experience is a strong plus. In a capital-efficient environment, prioritisation matters as much as creativity.
Why this role
You'll define how the world comes to know, understand and trust a health tech brand that's genuinely making a difference. Full budget ownership, a lean team to develop, and the chance to build something that lasts.
📍 Remote | 🇺🇸 US-based preferred | 💼 Full-time | Reports to Head of Growth & CEO
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