Senior Planning Executive

Overview SENIOR PLANNING EXECUTIVE At Spark Foundry our vision is to Fuel Famously Effective Ideas

Famous and Effective

Not one or the other, both

That sounds nice, but to get to famously effective ideas you need some key ingredients

You need diverse thinkers and diverse thinking

We call this All sorts

This helps us tackle obstacles through different disciplines and perspectives

You need to thrive on the belief that great ideas are only great if they work

It’s not enough to be new, or cool, or interesting

Our solutions need to drive a business result

Everything else is vanity

You need to embrace both the art and the evidence

Right and left

Imagination and activation

Insight and technology

Big ideas forensically measured

All that while being a good human

Sound like you

Sound like where you’d like to be

We’d love to meet you

What

does Spark offer

Be a part of the Publicis Groupe family, one of the world’s most progressive and dynamic modern communications businesses, enjoying all the perks that come with our network offering: A comprehensive Whole self-program supporting Physical, Mindful and Financial wellbeing

A creative, fun and rewarding office environment backed up by our Publicis Liberté flexibility approach “working your way, with us!” Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network

Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes A culture of open feedback and guidance to achieve your goals through our Career Conversations program

A committed Diversity, Equality and Inclusion strategy driven through our Viva

Women, Égalité, enABLE and Embrace (reconciliation action plan) programs

Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year

Parental leave policy with up to 18 weeks paid primary carer leave and generous secondary carer

Access to counsellors, psychologists and professionals through Sonder - an all-in-on digital wellbeing technology platform designed to support psychological, medical & safety needs

ROLE PURPOSE The purpose of the Senior Planning Executive role is to autonomously plan and implement client campaigns - they are ultimately responsible for the delivery of all client activity

They will help lead the delivery of communication plans and management of digital campaigns from buying and implementation through to reporting and the delivery of holistic campaign learnings

The Senior Planning Executive is to work in collaboration with the wider Spark team to deliver integrated and creative plans that considers all vehicles (display, SEM, SEO, Social) and mainstream media at every possible opportunity

The Senior Planning Executive ensures attention to detail in all facets of their work and will take responsibility for any errors that occur

KEY OUTPUTS Maintain Internal relationships • Manage relationships with internal teams and partner agencies in ways to benefit clients and Spark to achieve their business objectives. • Work in collaboration with the relevant internal resources and the Client Manager to create effective cross channel communication plans. • Search for new, innovative and relevant communications ideas and present these to internal teams. • Actively contribute to weekly (internal and external) WIP meetings, to raise potential issues within your client portfolio well in advance of the ‘boiling point’ for an issue

Media planning and implementation • create clear and coherent plans that support client’s business objectives (e.g. timing, budget and business

). • Be experts of the properties and capabilities of each medium's primary strengths and weaknesses

Support Activations team with partner briefings and negotiations • Work with Activations team for partner briefings and response evaluations, providing feedback to partners • Keep pace with market knowledge that will aid negotiations. • Drive negotiations for clients with publishers and secure additional incentives over and above entitlements

Campaign analysis and optimisation • Monitor and optimise campaigns regularly to ensure maximum budget is spent and campaigns are performing as effectively and efficiently as possible • Clearly demonstrate and report how campaign results relate to the strategic intent of the campaign and have achieved agreed objectives. • Identify and recommend optimisation opportunities and ensure those optimisations are taken place promptly and correctly. • Lead the creation of post campaign reports to demonstrate media performance, market conditions, tangible insights and recommendations for future campaigns Campaign Management & Finance processes • Reconcile campaign delivery and ensure the final delivered plan reflects billings. • Check proformas each month during invoicing time and execute any changes that may be required. • Maintain accurate budget and spend management of campaigns. • Detail all campaign finance changes across media plans and systems. • Complete final buy documents and enter rates into trading sheets after every bought plan

Advise team of any savings that can be reinvested or returned

Competitor & Market Analysis • Proactively completes regular and continuous analysis of competitor activity, market trends, economic issues and other factors effecting buys. • Sources content and provide relevant insights for inclusion within competitor and market reviews and other adhoc client requests

Mentoring Co-ordinators/ Executives • Develop, train and delegate effectively with clear instructions and detailed list of expected deliverables • Set good example for Communication Executives and ensure they have all the tools and information they need to perform their jobs well. • Motivate them through personal influence, enthusiasm, creativity and energy

SKILLS & EXPERIENCE • 3 - 4 years experience • Preferably a University degree or higher education

• Expert understanding and working knowledge of Australian media landscape • Expert across the following Office platforms: Word, PowerPoint and Excel • Have a full understanding and experience using the following tools: eTAM BMD Roy Morgan EMMA eRAM Nielsen Digital / Answers Sizmek and/or DCM MOVE AQX Fusion BEHAVIOURS • Develops professional relationships with media partners, clients and other relevant stakeholders • Attention to detail that is second to none • Confident and engaging interpersonal, presentation and communication skills, • Strong organisational skills with the ability to juggle multiple priorities • Has a curious nature with a willingness for continuous learning and progression • Sound planning, project management and time management skills

Publicis Groupe

  Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world’s most progressive and dynamic modern communications businesses

You can learn more

at www.publicisgroupeanz.com Enjoy all the perks that come with our network offering: A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing

A creative, lively and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach “working your way, with us!” Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network

Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes

A culture of open feedback and support to achieve your goals through our Career Conversations program

A committed Diversity, Equality and Inclusion strategy driven through our Viva

Women, Égalité, enABLE, EmbRACE, and Ecologique committees

Leave

including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave (after 2 years of service)

Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year

Parental leave policy with up to 18 weeks (based on tenure) paid primary carer leave, secondary carer swap and Cub Care leave

Access to counsellors, psychologists and professionals through Sonder - an all-in-on digital wellbeing technology platform designed to support psychological, medical & safety needs

Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation and the Australian Disability Network

If you don’t tick every box in this ad, please don’t rule yourself out

Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement

We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity, rather than ticking boxes – so if this role resonates with you, please apply

Diversity

Inclusion

Equity

More than just words, these are part of our DNA

At Publicis Groupe we are committed to the inclusion and recognition of all people, regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation

We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate in

We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions

Uniqueness is powerful; without it we wouldn’t be where we are today

So be you – we like it that way

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process.  If you need any assistance or adjustments, please contact us via [email protected] - your personal information will be kept confidential. #LI-AN1 Additional information All your information will be kept confidential according to EEO guidelines.