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PopSockets

Director, Influencer Marketing & PR

PopSockets
Boulder, CO$140K - $160KPosted 3 months ago
Full-timeremote
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Job Description

Launched in 2014 by former philosophy professor David Barnett, PopSockets is a global digital-lifestyle company that sells empowering, fun, and expressive products that improve people’s digital lives. PopSockets has sold close to 300 million of its iconic phone grips in 75 countries and now has an expanding ecosystem of related products, including phone cases, wallets, mounts, batteries, and chargers. 

Our mission is to empower enhanced mobile functionality, self-expression, and authentic human connection. We imagine an Eternal Positivity Machine that sparks joy, creativity, and meaningful relationships. We bring this vision to life by upholding the highest standards in materials, packaging, logistics, and design—while ensuring our supply chain and labor practices remain ethical, responsible, and transparent. 

In 2021, PopSockets was honored as one of Fast Company’s World's Most Innovative Companies.


PopSockets has remarkable raw ingredients — a founder story that is genuinely one-of-a-kind, a brand platform built for cultural resonance, and a creator community that already loves us. What we need now is a Director-level leader who can take all of that and build something the industry notices: a best-in-class influencer and PR program that makes PopSockets one of the most desirable and talked-about lifestyle brands in the market.

This is a rare opportunity to come in and own the full strategy — not inherit a playbook, but write one. You'll bring a next-generation vision for how creator marketing and earned media can work together to build brand equity, grow EMV, and turn PopSockets' mission and values into a story the world wants to tell for us.

Reporting directly to the VP of Global Brand & Marketing, the Director will lead the influencer and PR function with influencer marketing as the primary mandate. You will directly manage an Influencer Marketing Specialist, and oversee two agency partners — PR and creative.

YOUR OBJECTIVE: To define and own PopSockets' next-generation influencer marketing and PR strategy — building programs that set the standard for lifestyle brand marketing, drive genuine brand desirability, and use our founder-led story and brand mission as the competitive advantage they truly are.

PopSockets has remarkable raw ingredients — a founder story that is genuinely one-of-a-kind, a brand platform built for cultural resonance, and a creator community that already loves us. What we need now is a Director-level leader who can take all of that and build something the industry notices: a best-in-class influencer and PR program that makes PopSockets one of the most desirable and talked-about lifestyle brands in the market.

This is a rare opportunity to come in and own the full strategy — not inherit a playbook, but write one. You'll bring a next-generation vision for how creator marketing and earned media can work together to build brand equity, grow EMV, and turn PopSockets' mission and values into a story the world wants to tell for us.

Reporting directly to the VP of Global Brand & Marketing, the Director will lead the influencer and PR function with influencer marketing as the primary mandate. You will directly manage an Influencer Marketing Specialist, and oversee two agency partners — PR and creative.

YOUR OBJECTIVE: To define and own PopSockets' next-generation influencer marketing and PR strategy — building programs that set the standard for lifestyle brand marketing, drive genuine brand desirability, and use our founder-led story and brand mission as the competitive advantage they truly are.

Launched in 2014 by former philosophy professor David Barnett, PopSockets is a global digital-lifestyle company that sells empowering, fun, and expressive products that improve people’s digital lives. PopSockets has sold close to 300 million of its iconic phone grips in 75 countries and now has an expanding ecosystem of related products, including phone cases, wallets, mounts, batteries, and chargers. 

Our mission is to empower enhanced mobile functionality, self-expression, and authentic human connection. We imagine an Eternal Positivity Machine that sparks joy, creativity, and meaningful relationships. We bring this vision to life by upholding the highest standards in materials, packaging, logistics, and design—while ensuring our supply chain and labor practices remain ethical, responsible, and transparent. 

In 2021, PopSockets was honored as one of Fast Company’s World's Most Innovative Companies.

PopSockets is dedicated to the practice of equal opportunity employment. We prohibit unlawful discrimination against applicants and employees on the basis of age, race, sex, sexual orientation, gender identity, religion, national origin, disability, military status, genetic information, color, creed, ancestry, or any other status protected by applicable federal, state or local law. This prohibition includes unlawful harassment based on any of these protected classes. Unlawful harassment includes verbal or physical conduct which has the purpose or effect of interfering with an individual’s work performance, or creating an intimidating, hostile, offensive, unsafe or otherwise non-welcoming work environment. This policy applies to all employees, including managers, supervisors, co-workers; and non-employees such as customers, clients, vendors, consultants, etc.

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Director, Influencer Marketing & PR at PopSockets | Renata