Senior Analyst - Collateral Marketing

American Express Global Commercial Services (GCS) is the leading provider of payments for corporations and businesses of all sizes globally. The US SME (Small Medium Enterprise) segment is the largest opportunity for growth in GCS and a key area of strategic focus and investment. The US SME Managed Customer Marketing team deepens relationships with prospects and existing customers by offering powerful backing and financial support to Small & Middle Market businesses. This team partners closely with customer facing teams and product owners.

The Senior Analyst, Collateral Marketing will report to the Senior Manager, who owns collateral strategy, and is responsible for bringing that strategy to life through the development, delivery, and maintenance of marketing collateral.

This role supports the end-to-end execution of a diverse set of assets—including one-pagers, videos, infographics, and other digital sales enablement materials—designed for use by field teams in customer and prospect interactions. The ideal candidate will combine strong operational rigor and attention to detail with a creative mindset, ensuring content is both compliant and engaging.

The role requires managing multiple projects across a highly cross-functional environment, partnering with Product, Field, Legal, Compliance, Operations, Marketing, and external creative agencies. This individual will ensure content is accurate, up-to-date, and easily accessible, enabling field teams to effectively communicate product and solution value.

Success in this role will be measured by the ability to consistently deliver high-quality, compliant collateral and meet key launch dates.

• Responsible for ensuring the end-to-end execution and ongoing maintenance of 40+ collateral assets, ensuring all materials are accurate, compliant, and aligned with business priorities
• Partner with cross-functional stakeholders and creative agencies to develop, and deliver engaging, high-quality sales enablement content
• Apply creative thinking to support the translation of product information into clear, compelling, and customer-friendly materials
• Manage multiple concurrent projects, ensuring timelines, approvals, and deliverables are met within a highly regulated environment
• Maintain content workflows, trackers, and processes to drive efficiency and visibility
• Ensure all collateral is readily accessible for field team use
• Leverage performance insights and stakeholder feedback to recommend content improvements and enhancements
• Support budget management in partnership with team Director 

• 2+ years of relevant work experience in executing content creation and/or sales enablement
• Proven ability to manage multiple projects and stakeholders in a fast-paced, deadline-driven environment
• Exceptional attention to detail with a strong focus on accuracy, quality, and compliance
• Strong organizational and project management skills, with the ability to independently drive work forward
• Demonstrated ability to balance structured processes with creative problem-solving
• Analytical problem-solving skills, with the ability to use data and feedback to inform recommendations
• Demonstrated ability to collaborate cross-functionally and build effective working relationships
• Strong communication skills both written and verbal
• Proficiency in Microsoft PowerPoint and Excel; experience with marketing tools (e.g., Salesforce Marketing Cloud) a plus
• Bachelor’s degree required 

Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions. 

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.