Segment Marketing Specialist (Business Individual)
Job Description
Are you ready to get ahead in your career?
- We want to empower you to turn your ambitions into achievements.
- We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others.
- Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world.
- To realise our vision to become Malaysia’s leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities.
Why does this job exist and why is it critical?
Plan and execute targeted marketing campaigns for Business Individuals, driving acquisition and sales for mobile, broadband, and add-on offers by coordinating multi-channel delivery.
Support the development of go-to-market strategies and campaign briefs for new plans and propositions, ensuring alignment with segment objectives and market needs.
Coordinate multi-channel campaign delivery across digital ads, email marketing, social media, and on-ground activities to maximise reach and engagement.
Ensure all marketing campaigns adhere to Maxis brand guidelines, compliance standards, and KPIs, guaranteeing timely and effective execution.
Collaborate with Brand & Comms to create compelling, brand-aligned marketing assets and equip sales teams with relevant materials and talking points for effective customer engagement.
Conduct market research and analysis on Business Individuals' needs and competitive landscape, informing campaign messaging and customer-centric proposition development.
Monitor and track campaign performance, lead generation, and customer feedback, contributing to detailed performance reports and providing insights for optimisation.
What’s next?
- Once you’ve applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process.
- Should you be shortlisted for the role, we will send you an invitation via email for a digital interview. You can also check on your application status by logging into your candidate account.
Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.