
Digital Solutions Specialist, Eastern Canada (Ottawa, Kingston & Maritimes)
Job Description
Position Summary:
The Digital Solutions Specialist (DSS) works under a unified 'One Team' structure, supporting all brands across the Straumann Group. Reporting directly to the Digital Sales Director, the role expands beyond product-specific selling to a solution and workflow-based consultative model. The DSS acts as a product-neutral advisor, identifying cross-brand opportunities and driving integrated portfolio adoption. Responsibilities include partnering across CCS and Sales teams to deliver end-to-end digital workflows tailored to customer needs, ensuring strategic alignment and premium customer experience. This position needs someone to be fully bilingual in English and French.
Responsibilities:
This position is responsible for, but not limited to, the following:
- Achieve or exceed sales goals in an assigned region through the effective selling and marketing of company products.
- Drive new leads, develop a strong sales pipeline, and implement strategies to increase short and long-term market penetration through engagement with the local commercial regional team.
- Follow up phone calls and/or Teams support with peers and customers.
- Co-travel with local Territory Manager team to drive opportunities in specified region.
- Product demonstrations in the specified region – live or virtual.
- Digital event execution.
- Plan sales activity based on defined sales process to ensure that region meets or exceeds assigned monthly and/or annual sales goals.
- Coaches Territory Managers on digital solutions workflows & fields qualified digital leads.
- Supports regional Territory Managers with quoting large digital solutions bundle proposals.
- Collaborate on regional team meetings with their dental team peers and host business discussions regarding Digital Workflows to advance Territory Manager knowledge on how to position with clinicians & strategic accounts (labs, DSO, GPO, Edu. And others).
- Supports the implementation of Digital Plans in the Field; product launches, key projects, product testing, etc., serving as the local expert to DTMs & customers.
- Implements digital Lab Services Strategic Projects in the Field in close collaboration with Area Lab Business Development Managers.
- Analyze customer’s digital business needs and opportunities; and plan with customer ways to increase business flow.
- Develop and maintain relationships with key influential thought leaders. Utilize these relationships to expand market share.
- Study and keep informed on company policies, new technologies, products, competitive activity, and other general information, as necessary.
- Manage assigned geographical territory within allocated expense budget.
- Working closely with the Digital Sales Director – providing recommendations for priorities, timetables and manages resources/tasks as it relates to the businesses.
- Provides weekly, monthly, and quarterly projections of revenue and units. Provides input to the development of the annual sales forecast.
- General CRM Activities: Straumann Group SAP CRM provides a platform for every field-based employee to plan and measure activities to the current customer base and prospective customers.
- Applies advanced knowledge in sales to handle complex situations or accounts, where existing methods or procedures may not apply.
- Support all Straumann Group brands under the unified CCS structure.
- Shift focus from product-only selling to solution and workflow-based consultative selling.
- Act as a product-neutral advisor to identify cross-brand opportunities and integrated portfolio solutions.
- Drive adoption of digital workflows as a strategic differentiator against competitors.
- Participate in culture-building initiatives, onboarding exercises, and other activities.
- Ensure adherence with new compensation structure and performance KPIs.
- Provide strategic business support to customers, including efficiency and revenue growth consulting.
- Other related duties as assigned.
- Frequent travel (including overnight travel) is required and will vary depending upon the specific territory.
Minimum Requirements:
- High School Diploma
- 3+ years of sales experience in high-growth corporate markets.
- Must possess a valid, unencumbered Driver’s License.
Preferred Requirements:
- Bachelor’s degree in any discipline.
- Proficient in CAD and planning software operation.
- Fluent in digital workflows like IOS, 3D printing and CAD/CAM Milling.
- Proven track record of achieving sales targets and objectives.
- Prior sales experience with Physicians as the principal point of contact.
- Effective communication skills with the ability to present and negotiate.
- Capable of working both collaboratively with team members within the region as well as independently.
- Confident in using different insights and adapts selling approach based on customers’ needs and situation.
- Maintains integrity, high ethics, and professional codes of conduct at all times.
- Able to deliver highly complex information in clear, structured, and compelling manner.
- Proficiency in consultative selling with knowledge of the Challenger technique or related method.
- Experience supporting multiple brands and integrated portfolio solutions.
- Strong consultative selling skills focused on workflows and business strategy.
- Ability to collaborate across CCS and Dental Sales teams to drive unified goals.
- Comfortable leading digital workflow programs and training to small groups of customers and peers.
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