Roles and Responsibilities:

Campaign Operations & Execution

Build and manage complex, multi-touch engagement programs (Nurtures) using Marketo’s Smart Campaign logic.
Setup and optimize email assets, landing pages, and forms, ensuring mobile responsiveness and brand consistency.
Implement A/B testing on subject lines, CTAs, and layout to drive continuous performance lift.

Lead Management & Lifecycle

Manage the Lead Scoring model to ensure high-quality leads are passed to Sales at the right time.
Oversee the Marketo-Salesforce (SFDC) sync, monitoring for errors and ensuring data flows correctly between both platforms.
Manage lead routing, data normalization, and list segmentation for hyper-targeted campaigns.

Reporting & Analytics

Build and maintain performance dashboards to track MQLs, conversion rates, and campaign ROI.
Provide actionable insights to the Marketing team based on program performance data

Technical and Functional skills:

3–4 years of hands-on experience in Adobe Marketo Engage.
You should know your way around Smart Lists, Program Tokens, and Engagement Streams.
Web Basics: Functional knowledge of HTML/CSS for tweaking email and landing page templates.
Analytical Mindset: Ability to translate data into stories. You should understand "Marketing Attribution" and how to measure it.
Certification: Adobe Marketo Certified Professional (AMCP) or Expert (AMCE) is a strong plus.

Process Manager

Job Description