Job Description
Job Description:
Read this part first:
This is an own-a-hard-problem role, not a manage-a-backlog one. Prodege is moving fast and changing fast, and we need a Staff PM who finds that energizing rather than exhausting.
If you want defined scope, a stable roadmap, and a settled set of mechanics to optimize, this isn't your role, and that's okay. But if you're the kind of PM who walks into a messy member-behavior problem and starts diagnosing why the habit isn't forming, who'd rather own the engagement loop outright than tune someone else's funnel, and who moves teams through influence rather than waiting for authority, keep reading.
One thing to be clear about up front: this is a senior individual contributor role. You own a squad's mission and a hard member-behavior problem directly, and you move it through engineering, design, data, marketing, and lifecycle partners without formal authority. If you're looking for a people-management seat, this isn't it, and that's by design.
About the role:
You'll own the engagement and retention loop on our Consumer Experience (CX) team. CX owns the member journey across our owned-and-operated brands, Swagbucks, MyPoints, and InboxDollars: earning, engagement, and lifecycle. Millions of members come to these products to earn rewards through surveys, games, shopping, and offers. Whether they reach a successful first earn, trust the system, and build a repeat habit is what determines the health of the O&O business.
Your squad is focused on the engagement and retention loop: how members build habits through engagement mechanics, keep coming back, and survive the early-churn window. You lead with influence across the adjacent earning, rewards, and lifecycle surfaces, raising product craft wherever the member experience touches your loop.
You'll report to the Sr. Director, Consumer Product and partner closely with engineering, design, data/analytics, and marketing leadership.
What you'll own:
The engagement and retention loop. Own a squad with a clear mission and metric across engagement mechanics, habit formation, repeat behavior, and early churn. This is your hands-on territory: the roadmap, the tradeoffs, and a point of view on what needs to change.
Engagement and habit mechanics. Build and improve streaks, goals, quests, challenges, daily loops, reward progress, and referrals. Connect every mechanic to repeat activity, retention, and revenue quality, not just attention.
Influence across earning, rewards, and lifecycle. Shape how members find valuable earning opportunities, trust that rewards will be fulfilled, and stay engaged across their tenure, through partnership and craft, not direct ownership.
Behavior change, not funnel optimization. Name the behavior you're changing, the mechanic you're using, and the metric that moves. Balance member value against reward cost, margin, and revenue-generating activity.
Craft across the team. Raise the bar on diagnosis, framing, and engagement thinking for peer PMs. Your presence should make the whole CX team's product work sharper.
What success looks like:
In your first 3 months, you've diagnosed why members fail to build a repeat habit, lose trust, or stop earning, earned credibility across engineering and data, and shipped visible improvements to core engagement loops or early retention.
At 6 months, you own a CX squad with a clear mission, metric, roadmap, and a steady experiment cadence. You've delivered measurable movement on a core metric (repeat earning activity, engagement depth, or early retention), with revenue-generating share and margin held as guardrails. You've turned those results into a sharper roadmap and a point of view the team is already acting on. Cross-functional leaders treat you as the right hand on behavior change and engagement systems.
Long-term, you're the senior consumer-engagement voice on CX. Your work measurably strengthens habit formation, fulfillment trust, and lifecycle value across the O&O member base, and the broader team's craft rises because of how you partner.
What you'll do:
Squad ownership and strategy
Own a CX squad mission across engagement mechanics, habit formation, repeat behavior, and early churn, with a clear metric and roadmap
Diagnose why members fail to build a repeat habit, lose trust, stop earning, or churn, and turn that diagnosis into product choices
Set a point of view on what needs to change in the member experience and sequence the work to get there
Present work, rationale, and strategy to executive stakeholders with clarity and confidence
Make tradeoffs between member value and business value (reward cost, margin, revenue-generating activity) without reducing the role to funnel optimization
Engagement and behavior design
Build and improve habit-forming mechanics: streaks, goals, quests, challenges, daily loops, reward progress, referrals
Connect engagement mechanics to retention, repeat activity, revenue quality, and margin
Protect member experience quality where short-term engagement gains would weaken it
Influence across the member experience
Lead through influence across earning, rewards, redemption, and lifecycle surfaces without formal authority
Partner with engineering, design, data, marketing, and lifecycle to move shared member surfaces
Reason across day-zero value, early churn, D7/D30 retention, win-back, and tenured engagement as a portfolio
Raise product craft across peer PMs through sharper diagnosis, framing, and engagement thinking
Experimentation and outcomes
Define success metrics for squad initiatives with data and analytics
Use quantitative signals (discovery, retention, engagement) and qualitative insight to inform and validate decisions
Design and run experiments that isolate behavior change, with clear readouts on what moved and what didn't
Communicate engagement and lifecycle impact clearly to leadership
Why this role is worth your time:
A real behavior problem to own, habit formation and early retention across millions of members, not a backlog to groom
Named, high-traffic products: Swagbucks, MyPoints, and InboxDollars, where your work ships to a large, active member base
Staff-level influence: you set the point of view the CX team acts on and raise craft across peer PMs
The mechanics are yours to build: streaks, quests, referrals, reward progress, tied directly to retention and revenue quality
Backed for growth: Prodege closed a major Blackstone investment in Q1 2026, which means real momentum and real investment in the member experience you'd be shaping
A bit about Prodege:
Prodege is a marketing and consumer insights platform that helps leading brands, marketers, and agencies answer their business questions, acquire customers, grow revenue, and build brand loyalty. We go the extra mile to "Create Rewarding Moments" for our partners, consumers, and team. We operate with startup speed and a startup appetite for change, backed by the resources of a major investment partner.
The must-haves:
7+ years of product management experience, with a track record as a strong senior individual contributor
True consumer product ownership: you've owned member-facing products where the daily job was the member experience, not B2B, internal tooling, or platform work
Behavior-change proof: you can name a user behavior you changed, the mechanic you used, and the metric that moved
Engagement and gamification depth: you've built or improved discovery, habit loops, streaks, goals, quests, reward progress, referrals, or similar systems, and tied them to retention or revenue quality
Rewards and trust judgment: you understand that rewards products only work when members believe the bargain is fair, what they do, what they get, when they get it, and why they did or didn't qualify
Lifecycle judgment: you can reason across day-zero value, early churn, D7/D30 retention, win-back, and tenured engagement as a portfolio
Product taste: strong instincts for consumer experience quality alongside analytics
Experimentation fluency: you've designed and read experiments that isolate behavior change, with working command of A/B testing, holdouts, and incrementality
Leads through influence: you've moved engineering, design, data, marketing, and peer PMs without relying on formal authority
Comfort operating in a fast-moving environment with evolving priorities
Exceptional communication and the ability to influence senior stakeholders
The nice-to-haves:
Direct experience with rewards, cashback, points, or loyalty products
Background in gaming or social products with strong reward-schedule, progression, or challenge mechanics
Experience in consumer subscription, marketplace, or commerce products where repeat behavior and perceived value matter
Familiarity with lifecycle/CRM systems as a partner surface
Experience designing for or incorporating AI-powered features into consumer products
Pay Transparency:
The anticipated base salary range for this position is $150,000 to $245,000. The final salary offered to a successful candidate will be dependent on several factors that may include, but are not limited to: the type and length of experience within the job, type and length of experience within the industry, the type and length of knowledge and skills for the position, education, training, etc. Prodege is a multi-state employer, and final compensation within this range could be impacted by work location. Please note that the compensation details listed in US role postings reflect the base salary only and do not include bonus, equity, or benefits.
Prodege Benefits:
Prodege offers a comprehensive benefits package to US full-time employees, including medical, dental, vision, short-term disability, long-term disability, and basic life insurance. Employees receive flexible PTO, plus paid sick leave prorated based on hire date, and eight paid holidays throughout the calendar year.
Equal Employment Opportunity Statement:
At Prodege, we are committed to creating a diverse and inclusive environment. We are proud to be an Equal Opportunity Employer and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by law. We encourage individuals of all backgrounds to apply.
FCIHO:
Employers will consider qualified applicants with criminal histories in a manner consistent with the requirements of FCIHO.
Prodege Benefits:
Prodege offers a comprehensive benefits package to US Full-time employees including medical, dental, vision, STD, LTD and basic life insurance. Employees receive flexible PTO, as well as paid sick leave prorated based on hire date. US Employees have eight paid holidays throughout the calendar year.
Equal Employment Opportunity Statement
At Prodege, we are committed to creating a diverse and inclusive environment. We are proud to be an Equal Opportunity Employer and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by law. We encourage individuals of all backgrounds to apply.
FCIHO
Employers will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of FCIHO.