
Startups Demand Generation Manager, AMER
Job Description
Startups Demand Generation Manager, AMER
Department: Demand Generation
Employment Type: Contract
Location: AMER - Flexible Locations
Description
We are looking for a marketing contractor to support demand generation campaigns for startups and AI companies in the AMER region (US + CA). These are crucial audiences for the company’s long-term growth. The person in this role will have a chance to make a tangible impact in a dynamic, highly visible area of Stripe. We're looking for an experienced marketer who is nimble and can help accelerate our progress.
- Lead regional strategy for startups and AI companies marketing campaigns to drive demand for Stripe in AMER. Represent plans to the broader business in collaboration with demand gen team members.
- In collaboration with cross-functional partner teams, oversee execution of campaign tactics and messaging. Channels can include events, email, paid media, and SEO/AEO, among others
- Monitor pipeline results and compile campaign performance updates to be shared with stakeholders while driving continuous improvement through optimizations.
- Partner closely with the sales/sales development team to monitor pipeline health and ensure a smooth handoff of marketing leads
- 7+ years of professional experience
- B2B marketing exposure
- Proven track record of defining and executing programs with a wide range of cross-functional stakeholders that deliver against funnel metrics and KPI
- Strong analytical skills with the ability to synthesize information and communicate it clearly
- Self-managing and proactive: We need someone who is proactive instead of needing to be told what to do for every step in Stripe’s dynamic environment
- Ability to deal with ambiguity: The ability to build, adapt, and maintain positive momentum is key for this role
- Fluency with AI including leveraging native AI tooling and integrating LLM / agentic capabilities into everyday work
- Experience with awareness driving tactics like engagement or branding goals
- Paid/digital media exposure
- Event marketing experience. Have experience working on events, not required that they have led an event before
- Experience scaling programs with an eye toward repeatability and efficiency
- Understanding of the startup and AI company ecosystem as well as payments, SaaS, and financial technology sectors
Key Responsibilities
- Lead regional strategy for startups and AI companies marketing campaigns to drive demand for Stripe in AMER. Represent plans to the broader business in collaboration with demand gen team members.
- In collaboration with cross-functional partner teams, oversee execution of campaign tactics and messaging. Channels can include events, email, paid media, and SEO/AEO, among others
- Monitor pipeline results and compile campaign performance updates to be shared with stakeholders while driving continuous improvement through optimizations.
- Partner closely with the sales/sales development team to monitor pipeline health and ensure a smooth handoff of marketing leads