Marketing Automation Developer (Eloqua -Marketo or Salesforce Marketing cloud)

Job Title:

Marketing Automation Developer (Eloqua -Marketo or Salesforce Marketing cloud)

Job Description

We're Concentrix. The intelligent transformation partner. Solution-focused. Tech-powered. Intelligence-fueled.

The global technology and services leader that powers the world’s best brands, today and into the future. We’re solution-focused, tech-powered, intelligence-fueled. With unique data and insights, deep industry expertise, and advanced technology solutions, we’re the intelligent transformation partner that powers a world that works, helping companies become refreshingly simple to work, interact, and transact with. We shape new game-changing careers in over 70 countries, attracting the best talent.

The Concentrix Technical Products and Services team is the driving force behind Concentrix’s transformation, data, and technology services. We integrate world-class digital engineering, creativity, and a deep understanding of human behavior to find and unlock value through tech-powered and intelligence-fueled experiences. We combine human-centered design, powerful data, and strong tech to accelerate transformation at scale. You will be surrounded by the best in the world providing market leading technology and insights to modernize and simplify the customer experience. Within our professional services team, you will deliver strategic consulting, design, advisory services, market research, and contact center analytics that deliver insights to improve outcomes and value for our clients. Hence achieving our vision.

Our game-changers around the world have devoted their careers to ensuring every relationship is exceptional. And we’re proud to be recognized with awards such as "World's Best Workplaces," “Best Companies for Career Growth,” and “Best Company Culture,” year after year.

Join us and be part of this journey towards greater opportunities and brighter futures.

We are looking for an experienced Eloqua Developer / Marketing Automation Specialist responsible for designing, developing, executing, and optimizing automated B2B marketing campaigns using Oracle Eloqua. The candidate will support demand generation, lead nurturing, CRM integration, and marketing operations by partnering with Marketing, Sales, CRM, and Data teams.

Key Responsibilities:

Eloqua Campaign Development & Management

· Design, build, test, deploy, and optimize automated marketing campaigns using Oracle Eloqua.

· Develop multi-step nurture workflows, triggered communications, and customer engagement journeys using Campaign Canvas and Program Canvas.

· Manage campaign execution lifecycle including configuration, testing, deployment, monitoring, and optimization.

Asset Development & Management

· Create and manage Eloqua assets including:

o Emails

o Landing Pages

o Forms

o Templates

o Dynamic Content

o Personalization components

· Develop and maintain email and landing page templates using HTML/CSS.

Lead Management & Marketing Automation

· Implement and maintain lead lifecycle processes including:

o Lead capture

o Lead scoring

o Lead nurturing

o Lead qualification

o Lead routing to Sales

· Configure automation programs to improve demand generation and sales engagement.

CRM Integration & Data Management

· Support and enhance Eloqua integration with CRM platforms (Salesforce preferred).

· Configure and troubleshoot CRM synchronization, field mappings, and data flow issues.

· Ensure seamless lead flow between Eloqua, CRM, and downstream applications.

· Work with Salesforce objects including Leads, Contacts, Accounts, Campaigns, and Opportunities.

· Develop and maintain Custom Data Objects (CDOs), data imports, exports, and integrations.

Advanced Eloqua Development

· Build advanced Eloqua programs and automation workflows.

· Support Eloqua API-based integrations with CRM and enterprise platforms.

· Manage Custom Data Object development and complex data-driven automation requirements.

· Troubleshoot platform, integration, and campaign issues.

Data Segmentation & Analytics

· Build audience segmentation strategies for targeted campaigns.

· Maintain data quality, governance, and hygiene within Eloqua.

· Analyze campaign performance metrics including engagement, conversion rates, and ROI.

· Provide reporting insights and recommendations for campaign optimization.

Compliance & Best Practices

· Ensure marketing automation processes comply with GDPR, CCPA, CAN-SPAM, and data privacy requirements.

· Maintain Eloqua best practices around scalability, security, and platform governance.

Required Skills & Experience

· 3–5+ years of experience with Oracle Eloqua development, administration, or marketing operations.

· Strong hands-on experience with:

o Eloqua Campaign Canvas & Program Canvas

o Advanced Programs

o Custom Data Objects (CDOs)

o Lead Scoring & Lead Management

o Segmentation & Data Management

o Email and Landing Page Development

o CRM Integration (Salesforce preferred)

o Marketing Automation Operations

· Strong understanding of B2B sales and marketing processes.

· Experience with HTML, CSS, and basic JavaScript.

· Understanding of APIs, integrations, and data synchronization concepts.

· Ability to analyze campaign data and provide actionable insights.

Preferred Skills

· Salesforce Sales Cloud experience.

· Oracle Eloqua certification.

· Experience supporting global marketing automation platforms.

· Account-Based Marketing (ABM) knowledge.

· Agile/Scrum delivery experience.

· Strong collaboration skills working with Marketing, Sales, CRM, and IT teams.

Location:

MEX Work-at-Home

Language Requirements:

Time Type:

Full time