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Job Description
- Conduct deep-dives into regional market trends, engaged landscapes, and multiplatform gaming dynamics. Translate complex data into high-impact, actionable insights that shape Google Play’s regional product roadmap and marketing engines.
- Design and scale a regional evergreen social playbook for local deployment. Set the strategic direction for content engines, community engagement benchmarks, and social listening frameworks, ensuring a culturally relevant, consistent brand presence that secures long-term brand.
- Serve as a key regional marketing liaison, partnering closely with global and local marketing teams, product managers, partnership managers and external agencies to unify regional execution.
- Drive the Objectives and Key Result (OKR) framework and learnings agendas for multiplatform and social initiatives. Measure campaign impact on Google Play’s bottom line, isolating data-driven optimizations to maximize budget and conversion efficiency.