Programmatic Advertising Specialist

Execute & manage programmatic campaigns that are placed across premium demand-side platforms to deliver on our dedication to best-in-class solutions that provide client-obsessed results. This role serves as a hands-on programmatic expert, ensuring that monthly campaigns are set up & optimized with excellence. You are naturally detail-oriented, nimble, curious, collaborative, autonomous, a clear communicator, and love data.

In short, under the leadership of the Programmatic Manager and within the context of the programmatic team, manage campaigns that delight clients, run more efficiently, solve challenges, and create magical experiences.

Campaign Execution

• Manage budgets for assigned programmatic accounts

• Build and launch monthly campaigns on demand-side platforms with consistency and a high degree of technical accuracy

• Execute innovative campaign strategies at scale across clients

Data & Optimization

• Deliver clear business outcome and campaign efficiency performance insights

• Translate programmatic campaign and campaign results in digestible, informative, and irresistible ways for account management and clients

• Use reporting and data to supercharge and inform meaningful full-funnel outcome optimizations

• Continuously test audiences, creative, and bidding strategies to improve performance

• Proactively self-educate on new programmatic opportunities (targeting, features, trends, etc.) to develop career growth and identify untapped potential for current campaigns.

Collaboration & Team Support

• Work collaboratively with the programmatic team to update products/campaigns, launch new products/campaigns, and deliver on team initiatives

• Partner with sales teams to champion the power of programmatic advertising through trustworthy and informative support ticket responses 

• Communicate kindly and refreshingly internally and externally