Paid Social Specialist

Execute & manage Paid social campaigns that are placed across Meta and emerging channels to deliver on our dedication to best-in-class solutions that provide client-obsessed results. This role serves as a hands-on paid social expert, ensuring that monthly campaigns are set up & optimized with excellence. You are naturally detail-oriented, nimble, curious, collaborative, autonomous, a clear communicator, and love data.

In short, under the leadership of the Paid Social Manager and within the context of the Paid Social team, manage campaigns that delight clients, run more efficiently, solve challenges, and create magical experiences.

Campaign Execution

• Manage budgets for your assigned paid social accounts

• Build and launch monthly campaigns on Meta Ads Manager, Instagram, and other emerging paid social channels with consistency and a high degree of technical accuracy

• Execute innovative campaign strategies at scale across clients.

Data & Optimization

• Deliver clear business outcome and campaign efficiency performance insights

• Translate paid social campaign and campaign results  in digestible, informative, and irresistible ways for account management and clients

• Use reporting and data to supercharge and inform meaningful full-funnel outcome optimizations

• Continuously test audiences, creative, and bidding strategies to improve performance

• Proactively self-educate on new social media opportunities (targeting, features, trends, etc.) to develop career growth and identify untapped potential for current campaigns

Collaboration & Team Support

• Work collaboratively with the paid social team to update products/campaigns, launch new products/campaigns, and deliver on team initiatives.

• Partner with sales teams to champion the power of paid social advertising through trustworthy and informative support ticket responses 

• Communicate kindly and refreshingly internally and externally